WEKO3
インデックスリンク
アイテム
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米国のブランデッド・エンターテインメント、及びその効果測定?に関する調査研究
https://bunkyo.repo.nii.ac.jp/records/3541
https://bunkyo.repo.nii.ac.jp/records/3541814022df-af06-47bd-8a37-52d15116253f
名前 / ファイル | ライセンス | アクション |
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BKSJ520002.pdf (706.7 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2015-02-27 | |||||
タイトル | ||||||
タイトル | 米国のブランデッド・エンターテインメント、及びその効果測定?に関する調査研究 | |||||
タイトル | ||||||
タイトル | Branded Entertainment vs. Advertisement ?Its Value and Valuation of Performance | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | ブランデット・エンターテインメント | |||||
キーワード | ||||||
主題 | プロダクト・インテグレーション | |||||
キーワード | ||||||
主題 | プロダクト・プレイスメント | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
井徳, 正吾
× 井徳, 正吾 |
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著者 | ||||||
Itoku, Shogo | ||||||
所属機関 | ||||||
文教大学情報学部 | ||||||
所属機関 | ||||||
Bunkyo University Faculty of Information and Communications | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Product Placement, a newly developed advertising technique, is now widely employed in various ?media. Product Placement may not be the proper name when it is carefully executed to reach the ?targeted audience and it may be appropriate to name it “Branded Entertainment”. In order for the ?Branded Entertainment to be well recognized and penetrate into the advertising industry, evaluation ?of the performance becomes indispensable. Unless no measurable value is available, there is no ?value as an advertisement. In this paper, the current status of this valuation method of Branded ?Entertainment will be researched and how this new advertisement method has been developed will ?be explained. | |||||
書誌情報 |
情報研究 en : Information and Communication Studies 巻 52, p. 1-14, 発行日 2015-01-31 |
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ISSN | ||||||
収録物識別子 | 03893367 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKSJ520002 | ||||||
作成日 | ||||||
日付 | 2015-02-26 |