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ブランド論の視点からサントリー「伊右衛門」を考える: ブランディングのメルクマールとして
https://bunkyo.repo.nii.ac.jp/records/3548
https://bunkyo.repo.nii.ac.jp/records/35481a47a8c5-be82-49ca-a538-cdf92c2e453a
名前 / ファイル | ライセンス | アクション |
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BKSJ540002.pdf (1.8 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2016-02-05 | |||||
タイトル | ||||||
タイトル | ブランド論の視点からサントリー「伊右衛門」を考える: ブランディングのメルクマールとして | |||||
タイトル | ||||||
タイトル | Study of Brand Development Steps Using “Suntory Iemon” as an Examplep | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
井徳, 正吾
× 井徳, 正吾 |
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著者 | ||||||
Itoku, Shogo | ||||||
所属機関 | ||||||
文教大学情報学部 | ||||||
所属機関 | ||||||
Bunkyo University Faculty of Information and Communications | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | There are a lot of theses about brand strategies but hardly any about brand development for consumer products. This thesis describes the brand development steps with data driven approach. Iemon, a brand of Japanese green tea drink released by Suntory, is used to examine each of these procedures and associated advertisement volume and duration for them. |
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書誌情報 |
情報研究 en : Information and Communication Studies 巻 54, p. 1-17, 発行日 2016-01-01 |
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ISSN | ||||||
収録物識別子 | 03893367 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKSJ540002 | ||||||
作成日 | ||||||
日付 | 2016-02-03 |