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商品写真に対する印象評価と選択行動 : SD法と一対比較を用いた検討
https://bunkyo.repo.nii.ac.jp/records/2993
https://bunkyo.repo.nii.ac.jp/records/2993d3983419-59a8-47b0-bc3c-56c4560ed495
名前 / ファイル | ライセンス | アクション |
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BKK0003033.pdf (1.1 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2015-05-13 | |||||
タイトル | ||||||
タイトル | 商品写真に対する印象評価と選択行動 : SD法と一対比較を用いた検討 | |||||
タイトル | ||||||
タイトル | Relation between impression evaluation and choice behavior for merchandise : An examination using the semantic differential method and paired comparison. | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | semantic differential method | |||||
キーワード | ||||||
主題 | paired comparison | |||||
キーワード | ||||||
主題 | impression evaluation | |||||
キーワード | ||||||
主題 | merchandise | |||||
キーワード | ||||||
主題 | selection | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
鎌田, 晶子
× 鎌田, 晶子× 吉野, 大輔× 臼井, 信男 |
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著者 | ||||||
Kamada, Akiko | ||||||
著者 | ||||||
Yoshino, Daisuke | ||||||
著者 | ||||||
Usui, Nobuo | ||||||
所属機関 | ||||||
文教大学人間科学部 | ||||||
所属機関 | ||||||
日本大学文理学部 | ||||||
所属機関 | ||||||
東京医科歯科大学大学院 | ||||||
所属機関 | ||||||
Bunkyo University, Faculty of Human Science | ||||||
所属機関 | ||||||
Nihon University, College of Humanities and Sciences | ||||||
所属機関 | ||||||
Tokyo Medical and Dental University, Graduate School | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | This research photos of eight different categories of everyday products to examine the attractiveness of consumer products and product selection In study 1, participants were asked to rate their impression of 96 products using 14 adjective pairs on a semantic differential scale (Ν = 109). In Study 2, the three highest and three lowest-rated products from Study 1 were selected and presented in pairs, and participants were asked to choose which of the products they preferred (Ν = 30). Results indicated that products that left a better impression according to the semantic differential scale tended to be selected in a paired comparison. 本研究では、商品の印象評定と実際の選択行動について、8カテゴリーの商品写真を用いて検討した。研究1では、96商品に対して14形容詞対を用いたSD法によって各商品の印象評価を求めた(N = 109)。研究2では、研究1の結果に基づいて、研究1とは異なる対象者に各商品カテゴリーの中から最も評価の高い商品と最も評価の低い3商品を取り上げて対呈示し、気に入った商品を一つ選ぶように求めた(N = 30)。全般的な傾向として、SD法による印象評定において好印象であった商品群は、一対比較においても選択されやすい傾向が認められた。 |
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書誌情報 |
人間科学研究 en : Bulletin of Human Science 巻 36, p. 133-143, 発行日 2015-03-01 |
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ISSN | ||||||
収録物識別子 | 03882152 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKK0003033 | ||||||
作成日 | ||||||
日付 | 2015-03-01 |