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インデックスリンク
アイテム
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テレビCM に対する評価・印象の測定尺度の検討
https://bunkyo.repo.nii.ac.jp/records/3158
https://bunkyo.repo.nii.ac.jp/records/3158ee4baec5-5c14-434c-a3c6-61a2279e4372
名前 / ファイル | ライセンス | アクション |
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BKS0000044.pdf (294.6 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2010-04-07 | |||||
タイトル | ||||||
タイトル | テレビCM に対する評価・印象の測定尺度の検討 | |||||
タイトル | ||||||
タイトル | An Examination of Method for Measuring Consumers' Response to TV Commercial Films | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | テレビCM | |||||
キーワード | ||||||
主題 | 広告 | |||||
キーワード | ||||||
主題 | 飲料 | |||||
キーワード | ||||||
主題 | 測定尺度 | |||||
キーワード | ||||||
主題 | 妥当性 | |||||
キーワード | ||||||
主題 | 主成分分析 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
岡野, 雅雄
× 岡野, 雅雄× 浅川, 雅美 |
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著者 | ||||||
Okano, Masao | ||||||
著者 | ||||||
Asakawa, Masami | ||||||
所属機関 | ||||||
文教大学情報学部 | ||||||
所属機関 | ||||||
文教大学女子短期大学部 | ||||||
所属機関 | ||||||
Bunkyo University Faculty of Information and Communications | ||||||
所属機関 | ||||||
Bunkyo University Women's College | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | A method of selecting and validating the inventories for measuring consumers’ response to TV commercial films (CFs) was studied. The audio-visual experiment was done using 30 CFs. The evaluation and impression of each CF were evaluated in 20 inventories by 175 students. A principal component analysis was carried out and the scores of ’average variance extracted’ of each component were examined to refine these inventories. As the result, the inventories rationally reduced to 17 ones with validity. | |||||
書誌情報 |
情報研究 en : Information and Communication Studies 巻 32, p. 13-19, 発行日 2005-01-01 |
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ISSN | ||||||
収録物識別子 | 03893367 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKS0000044 | ||||||
作成日 | ||||||
日付 | 2010-02-18 |