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日本人の<基底意識>から見た広告効果の研究
https://bunkyo.repo.nii.ac.jp/records/3308
https://bunkyo.repo.nii.ac.jp/records/3308c153533f-79f7-43e1-814a-eef250c72359
名前 / ファイル | ライセンス | アクション |
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BKSJ030006.pdf (947.2 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-01-17 | |||||
タイトル | ||||||
タイトル | 日本人の<基底意識>から見た広告効果の研究 | |||||
タイトル | ||||||
タイトル | A Study in the Effect of Advertising by the Analysis of Deep Structure in the Human Mind | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
米沢, 弘
× 米沢, 弘 |
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著者 | ||||||
Yonezawa, Hiroshi | ||||||
所属機関 | ||||||
文教大学情報学部 | ||||||
所属機関 | ||||||
Bunkyo University, School of Information and Communication | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In this article, we consider the relationship between the effects of advertising and the deep structure of consciousness in the human mind in Japan. To analyse this structure, we classified the field-survey data about the attitudes of preferences to supernatural phenomena (oracle, curses, telepathy, UFOs etc.). We have adopted the third formulae of quantification (multi-dimensional analysis in the case of no outside criterion) to this purpose. After this classification we have analysed the correlation between the axes of classification and the degree of interesting for advertising and some another indices simular to this. The valuable axes and correlative coefficients in this analysis are as follows. Axis I seperates Emotion and Being p= 0.73 Axis IV seperates the Positive general and the Negative general p= 0.59 Axis V seperates Emotion positive and Expecting negative p= 0.57 (valid samples 1,023, 68.2% valid) By these three dimensions, we infer the effective attitude in advertising and some another simular performances. |
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書誌情報 |
情報研究 en : Information and Communication Studies 巻 3, p. 51-66, 発行日 1982-01-01 |
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ISSN | ||||||
収録物識別子 | 03893367 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKSJ030006 | ||||||
作成日 | ||||||
日付 | 2012-01-17 |