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カンヌ国際クリエイティブフェスティバルにみる世界の広告クリエイティブの行方
https://bunkyo.repo.nii.ac.jp/records/3514
https://bunkyo.repo.nii.ac.jp/records/3514fe3f2722-1700-4dcc-a5d4-4cf2496b45b0
名前 / ファイル | ライセンス | アクション |
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BKSJ480003.pdf (1.1 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2013-03-12 | |||||
タイトル | ||||||
タイトル | カンヌ国際クリエイティブフェスティバルにみる世界の広告クリエイティブの行方 | |||||
タイトル | ||||||
タイトル | Cannes Lions international festival of creativity. Where is the future of advertising heading to? | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
井徳, 正吾
× 井徳, 正吾 |
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著者 | ||||||
Itoku, Shogo | ||||||
所属機関 | ||||||
文教大学情報学部 | ||||||
所属機関 | ||||||
Bunkyo University Faculty of Information and Communications | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Cannes Lions International Festival of Creativity is the world's largest advertising festival. It is also one of the three most important festivals in advertising along with "The One Show" and "The CLIO Awards." 13,000 people rushed into Cannes around the world for a week to view nominated work, participate in more than 50 seminars and 17 workshops. This report summarizes the Cannes Lions 2012, which illuminates the future of advertising. | |||||
書誌情報 |
情報研究 en : Information and Communication Studies 巻 48, p. 15-22, 発行日 2013-01-01 |
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ISSN | ||||||
収録物識別子 | 03893367 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKSJ480003 | ||||||
作成日 | ||||||
日付 | 2013-03-08 |