WEKO3
インデックスリンク
アイテム
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消費行動仮説「A I S E C A S (アイシーキャス)」モデル: スマートフォン時代の新しい消費行動モデルとして
https://bunkyo.repo.nii.ac.jp/records/3531
https://bunkyo.repo.nii.ac.jp/records/3531fe66758f-458f-426e-b989-8ee50d1c56e5
名前 / ファイル | ライセンス | アクション |
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BKSJ500002.pdf (1.3 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2014-02-13 | |||||
タイトル | ||||||
タイトル | 消費行動仮説「A I S E C A S (アイシーキャス)」モデル: スマートフォン時代の新しい消費行動モデルとして | |||||
タイトル | ||||||
タイトル | AISECAS ―Hypothesis For Consumer Behavior “New consumer behavior model for Smartphone era” | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
井徳, 正吾
× 井徳, 正吾 |
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著者 | ||||||
Itoku, Shogo | ||||||
所属機関 | ||||||
文教大学情報学部 | ||||||
所属機関 | ||||||
Bunkyo University Faculty of Information and Communications | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In marketing industry, varieties of consumer behavioral models have been developed. AIDMA is one of the classical models and in 2005 AISAS model was introduced. Although both of these theories were infl uential, marketing environments have been dramatically changed over the last few years due to smartphones. It has been even eight years since AISAS research came out. Consumers now use mobile devices to search reviews online or fi nd coupons while shopping. Smartphones will play even a bigger role in the future and a new marketing model is needed. Therefore I would like to introduce AISECAS model. AISECAS explains recent consumer buying patterns with mobile devices ?searching online, fi nding coupons, and making buying decisions. | |||||
書誌情報 |
情報研究 en : Information and Communication Studies 巻 50, p. 1-16, 発行日 2014-01-01 |
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ISSN | ||||||
収録物識別子 | 03893367 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKSJ500002 | ||||||
作成日 | ||||||
日付 | 2014-02-12 |