WEKO3
インデックスリンク
アイテム
{"_buckets": {"deposit": "935b90da-9089-4b44-b043-8062902b0975"}, "_deposit": {"created_by": 3, "id": "564", "owners": [3], "pid": {"revision_id": 0, "type": "depid", "value": "564"}, "status": "published"}, "_oai": {"id": "oai:bunkyo.repo.nii.ac.jp:00000564", "sets": ["567"]}, "author_link": ["1163", "9938"], "item_5_alternative_title_1": {"attribute_name": "タイトル カナ", "attribute_value_mlt": [{"subitem_alternative_title": "キゴウロン ニヨル コウコク ヒョウゲン ブンセキ ビール ト ウィスキー ノ CM ノ バアイ"}]}, "item_5_biblio_info_13": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2003-03-01", "bibliographicIssueDateType": "Issued"}, "bibliographicPageEnd": "18", "bibliographicPageStart": "1", "bibliographicVolumeNumber": "15", "bibliographic_titles": [{"bibliographic_title": "言語と文化"}, {"bibliographic_title": "Language and Culture", "bibliographic_titleLang": "en"}]}]}, "item_5_date_43": {"attribute_name": "作成日", "attribute_value_mlt": [{"subitem_date_issued_datetime": "2010-03-08", "subitem_date_issued_type": "Created"}]}, "item_5_description_12": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "Through the semiotic analysis of Japanese award-winning commercials for beer and whiskey, we learn that: CMs for beer have a common theme of obtaining a \"pleasant sensation\" after suffering troubles in humorous and realistic setups. In the case of whiskey CMs, the \"European\" connotation is more important. And the brand image is distinguished clearly by realistic/non-realistic modality features. The characters of commercial films are in agreement with the target segmentation of the product. The middle-aged male plays the leading role in both genres of CM.", "subitem_description_type": "Abstract"}]}, "item_5_description_34": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"subitem_description": "text", "subitem_description_type": "Other"}]}, "item_5_description_38": {"attribute_name": "フォーマット", "attribute_value_mlt": [{"subitem_description": "application/pdf", "subitem_description_type": "Other"}]}, "item_5_publisher_16": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "文教大学大学院言語文化研究科付属言語文化研究所"}]}, "item_5_source_id_19": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "09147977", "subitem_source_identifier_type": "ISSN"}]}, "item_5_text_14": {"attribute_name": "出版年", "attribute_value_mlt": [{"subitem_text_value": "2002"}]}, "item_5_text_15": {"attribute_name": "出版地", "attribute_value_mlt": [{"subitem_text_value": "埼玉県越谷市"}]}, "item_5_text_17": {"attribute_name": "出版社 カナ", "attribute_value_mlt": [{"subitem_text_value": "ブンキョウダイガク ダイガクイン ゲンゴ ブンカ ケンキュウカ フゾク ゲンゴ ブンカ ケンキュウジョ"}]}, "item_5_text_18": {"attribute_name": "Publisher", "attribute_value_mlt": [{"subitem_text_value": "Bunkyo University, Graduate School\u0027s Institute of Language and Culture"}]}, "item_5_text_39": {"attribute_name": "本文言語", "attribute_value_mlt": [{"subitem_text_value": "日本語"}]}, "item_5_text_42": {"attribute_name": "ID", "attribute_value_mlt": [{"subitem_text_value": "BKK0000627"}]}, "item_5_text_45": {"attribute_name": "更新日(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "2011/05/10"}]}, "item_5_text_46": {"attribute_name": "記録日", "attribute_value_mlt": [{"subitem_text_value": "2010-03-08"}]}, "item_5_text_47": {"attribute_name": "最終更新日(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "2011/05/10"}]}, "item_5_text_48": {"attribute_name": "更新履歴(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "May 10, 2011 インデックス, 更新日 を変更"}, {"subitem_text_value": "Mar 8, 2010 インデックス, 著者 を変更"}, {"subitem_text_value": "Mar 8, 2010 インデックス を変更"}]}, "item_5_text_49": {"attribute_name": "登録者(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "bunkyo"}]}, "item_5_text_50": {"attribute_name": "閲覧数(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "1990"}]}, "item_5_text_51": {"attribute_name": "ダウンロード数(XooNIps)", "attribute_value_mlt": [{"subitem_text_value": "2935"}]}, "item_5_text_7": {"attribute_name": "Author", "attribute_value_mlt": [{"subitem_text_value": "Okano, Masao"}, {"subitem_text_value": "Asakawa, Masami"}]}, "item_5_text_8": {"attribute_name": "所属機関", "attribute_value_mlt": [{"subitem_text_value": "文教大学情報学部"}, {"subitem_text_value": "文教大学短期大学"}]}, "item_5_text_9": {"attribute_name": "Institution", "attribute_value_mlt": [{"subitem_text_value": "Bunkyo University Faculty of Information and Communications"}, {"subitem_text_value": "Bunkyo University Women\u0027s College"}]}, "item_5_version_type_35": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_version_resource": "http://purl.org/coar/version/c_970fb48d4fbd8a85", "subitem_version_type": "VoR"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorAffiliations": [{"affiliationNameIdentifiers": [{"affiliationNameIdentifier": "", "affiliationNameIdentifierScheme": "ISNI", "affiliationNameIdentifierURI": "http://www.isni.org/isni/"}], "affiliationNames": [{"affiliationName": "文教大学", "affiliationNameLang": "ja"}, {"affiliationName": "Bunkyo University", "affiliationNameLang": "en"}]}], "creatorNames": [{"creatorName": "岡野, 雅雄", "creatorNameLang": "ja"}, {"creatorName": "オカノ, マサオ", "creatorNameLang": "ja-Kana"}, {"creatorName": "Okano, Masao", "creatorNameLang": "en"}], "familyNames": [{"familyName": "岡野", "familyNameLang": "ja"}, {"familyName": "オカノ", "familyNameLang": "ja-Kana"}, {"familyName": "Okano", "familyNameLang": "en"}], "givenNames": [{"givenName": "雅雄", "givenNameLang": "ja"}, {"givenName": "マサオ", "givenNameLang": "ja-Kana"}, {"givenName": "Masao", "givenNameLang": "en"}], "nameIdentifiers": [{"nameIdentifier": "9938", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "浅川, 雅美"}], "nameIdentifiers": [{"nameIdentifier": "1163", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2018-03-22"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "BKK0000627.pdf", "filesize": [{"value": "624.2 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 624200.0, "url": {"label": "BKK0000627.pdf", "url": "https://bunkyo.repo.nii.ac.jp/record/564/files/BKK0000627.pdf"}, "version_id": "aa4a9ef4-09ad-470e-9d5f-e989241fa2ed"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "jpn"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "departmental bulletin paper", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "記号論による広告表現分析 : ビールとウィスキーのCMの場合", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "記号論による広告表現分析 : ビールとウィスキーのCMの場合"}, {"subitem_title": "An Analysis of Advertising Expressions, in of Beer and Whisky Commercials", "subitem_title_language": "en"}]}, "item_type_id": "5", "owner": "3", "path": ["567"], "permalink_uri": "https://bunkyo.repo.nii.ac.jp/records/564", "pubdate": {"attribute_name": "公開日", "attribute_value": "2010-03-08"}, "publish_date": "2010-03-08", "publish_status": "0", "recid": "564", "relation": {}, "relation_version_is_last": true, "title": ["記号論による広告表現分析 : ビールとウィスキーのCMの場合"], "weko_shared_id": -1}
記号論による広告表現分析 : ビールとウィスキーのCMの場合
https://bunkyo.repo.nii.ac.jp/records/564
https://bunkyo.repo.nii.ac.jp/records/56454254025-3837-4435-b462-9892fde68548
名前 / ファイル | ライセンス | アクション |
---|---|---|
BKK0000627.pdf (624.2 kB)
|
|
Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2010-03-08 | |||||
タイトル | ||||||
タイトル | 記号論による広告表現分析 : ビールとウィスキーのCMの場合 | |||||
タイトル | ||||||
タイトル | An Analysis of Advertising Expressions, in of Beer and Whisky Commercials | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
岡野, 雅雄
× 岡野, 雅雄× 浅川, 雅美 |
|||||
著者 | ||||||
Okano, Masao | ||||||
著者 | ||||||
Asakawa, Masami | ||||||
所属機関 | ||||||
文教大学情報学部 | ||||||
所属機関 | ||||||
文教大学短期大学 | ||||||
所属機関 | ||||||
Bunkyo University Faculty of Information and Communications | ||||||
所属機関 | ||||||
Bunkyo University Women's College | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Through the semiotic analysis of Japanese award-winning commercials for beer and whiskey, we learn that: CMs for beer have a common theme of obtaining a "pleasant sensation" after suffering troubles in humorous and realistic setups. In the case of whiskey CMs, the "European" connotation is more important. And the brand image is distinguished clearly by realistic/non-realistic modality features. The characters of commercial films are in agreement with the target segmentation of the product. The middle-aged male plays the leading role in both genres of CM. | |||||
書誌情報 |
言語と文化 en : Language and Culture 巻 15, p. 1-18, 発行日 2003-03-01 |
|||||
ISSN | ||||||
収録物識別子 | 09147977 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKK0000627 | ||||||
作成日 | ||||||
日付 | 2010-03-08 |