WEKO3
インデックスリンク
アイテム
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商品選択における単純接触効果の影響 : 商品評価と商品カテゴリーからの検討 (1)
https://bunkyo.repo.nii.ac.jp/records/605
https://bunkyo.repo.nii.ac.jp/records/6052325ae00-bfb6-4c80-bbe0-b46048a8f9e2
名前 / ファイル | ライセンス | アクション |
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BKK0000672.pdf (844.7 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2010-04-15 | |||||
タイトル | ||||||
タイトル | 商品選択における単純接触効果の影響 : 商品評価と商品カテゴリーからの検討 (1) | |||||
タイトル | ||||||
タイトル | The mere exposure effect in choosing merchandise : An examination of impressions and categories of merchandise (1) | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | mere exposure effect | |||||
キーワード | ||||||
主題 | repeated presentation | |||||
キーワード | ||||||
主題 | impression evaluation | |||||
キーワード | ||||||
主題 | merchandise | |||||
キーワード | ||||||
主題 | choice | |||||
キーワード | ||||||
主題 | 単純接触効果 | |||||
キーワード | ||||||
主題 | 反復呈示 | |||||
キーワード | ||||||
主題 | 印象評価 | |||||
キーワード | ||||||
主題 | 商品 | |||||
キーワード | ||||||
主題 | 選択 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
鎌田, 晶子
× 鎌田, 晶子× 臼井, 信男× 吉野, 大輔 |
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著者 | ||||||
Kamada, Akiko | ||||||
著者 | ||||||
Usui, Nobuo | ||||||
著者 | ||||||
Yoshino, Daisuke | ||||||
所属機関 | ||||||
文教大学人間科学部 | ||||||
所属機関 | ||||||
日本大学大学院総合科学研究科 | ||||||
所属機関 | ||||||
日本大学文理学部 | ||||||
所属機関 | ||||||
Bunkyo University, Faculty of Human Science | ||||||
所属機関 | ||||||
Nihon University Advanced Research Institute for the Sciences and Humanities | ||||||
所属機関 | ||||||
Nihon University College of Humanities and Sciences | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | The mere exposure effect for merchandise was examined experimentally using two-alternative forced choice tasks (N = 88). Relations between the features of merchandise and the mere exposure effect were examined with impression tests for each item of merchandise (N = 67). The results showed that repeated exposure increased preference for everyday products (i.e., toilet paper, scissors, pencils), but not for adornments (such as bouquets) which were more likely to evoke aesthetic emotions. Discussion focuses on the relations between mere exposure and affective evaluations of different products. 商品に対する単純接触効果について、二肢強制選択法を用いて実験的に検討した(N = 88)。商品ごとに印象評定を行い(N = 67)、商品の特徴と単純接触効果の関係について検討した。その結果、はさみ、シャープペンシル、トイレットペーパーのような実用品については単純接触効果が認められ、花束のような美的印象や感情が喚起されやすい装飾品には単純接触効果が認められなかった。感情的評価と単純接触効果の生起の関係について考察した。 |
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書誌情報 |
人間科学研究 en : Bulletin of Human Science 巻 31, p. 153-160, 発行日 2010-03-01 |
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ISSN | ||||||
収録物識別子 | 03882152 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKK0000672 | ||||||
作成日 | ||||||
日付 | 2010-04-12 |