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商品写真に対する印象評価と選択行動(2) : 単純接触効果の検討
https://bunkyo.repo.nii.ac.jp/records/6794
https://bunkyo.repo.nii.ac.jp/records/67943da846c1-2d4c-44c0-b429-5b21ca4717bd
名前 / ファイル | ライセンス | アクション |
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BKK0003179.pdf (424.1 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2018-04-02 | |||||
タイトル | ||||||
タイトル | 商品写真に対する印象評価と選択行動(2) : 単純接触効果の検討 | |||||
タイトル | ||||||
タイトル | Relation between Impression Evaluation and Choice Behavior for Merchandise(2): An Examination of the Mere Exposure Effect. | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | 単純接触効果 | |||||
キーワード | ||||||
主題 | 反復呈示 | |||||
キーワード | ||||||
主題 | 印象評定 | |||||
キーワード | ||||||
主題 | 商品 | |||||
キーワード | ||||||
主題 | 選択行動 | |||||
キーワード | ||||||
主題 | mere exposure effect | |||||
キーワード | ||||||
主題 | repeated presentation | |||||
キーワード | ||||||
主題 | impression evalution | |||||
キーワード | ||||||
主題 | merchandise | |||||
キーワード | ||||||
主題 | choice behavior | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
鎌田, 晶子
× 鎌田, 晶子× 臼井, 信男× 吉野, 大輔 |
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著者 | ||||||
Kamada, Akiko | ||||||
著者 | ||||||
Usui, Nobuo | ||||||
著者 | ||||||
Yoshino, Daisuke | ||||||
所属機関 | ||||||
文教大学人間科学部 | ||||||
所属機関 | ||||||
東京医科歯科大学大学院医歯学総合研究科 | ||||||
所属機関 | ||||||
日本大学文理学部 | ||||||
所属機関 | ||||||
Bunkyo University, Faculty of Human Science | ||||||
所属機関 | ||||||
Tokyo Medical and Dental University, Graduate School of Medical and Dental Sciences | ||||||
所属機関 | ||||||
Nihon University, College of Humanities and Sciences | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Kamada, Yoshino, & Usui (2015) examined the attractiveness of products and product selection using photographs of eight different categories of everyday products (e.g. scissors, cups, and combs), and found that products which produced a better impression according to the semantic differential technique generally tended to be selected in paired comparisons. Kamada et. al. (2015) resulted in pairs of product photographs that were selected at almost the same frequency. The current study used those pairs of photographs to examine the mere exposure effect. Results revealed the mere exposure effect in all eight categories of everyday products. Relation between attractiveness of the stimulus and the mere exposure effect was discussed. 鎌田・吉野・臼井(2015)は、8つの商品カテゴリーに属する写真計96枚を用いて、商品の印象評定と実際の選択行動の関連について検討し、SD法による印象評定において好印象であった商品群は、全般的に一対比較において選択されやすい傾向を明らかにした。本研究では、鎌田他(2015)の結果において選択された頻度がほぼ等しい商品のペアを用い、反復呈示回数の変化が商品の選択に与える影響を検討したところ(N=200)、8つの商品カテゴリーすべてにおいて、単純接触効果の出現が認められることが明らかになった。刺激の魅力度と単純接触効果の関連について考察された。 |
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書誌情報 |
人間科学研究 en : Bulletin of Human Science 巻 38, p. 121-127, 発行日 2017-03-01 |
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ISSN | ||||||
収録物識別子 | 03882152 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKK0003179 | ||||||
作成日 | ||||||
日付 | 2018-03-28 |