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PLC理論とトヨタ『プリウス』のブランド戦略
https://doi.org/10.15034/00007474
https://doi.org/10.15034/000074741c6cc2cf-4a61-4dcc-8b39-f55beae7d4c1
名前 / ファイル | ライセンス | アクション |
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BKSJ620002 (1.1 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2020-03-16 | |||||
タイトル | ||||||
タイトル | PLC理論とトヨタ『プリウス』のブランド戦略 | |||||
タイトル | ||||||
タイトル | Study of PLC Theory and Branding about TOYOTA “PRIUS” | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
DOI | 10.15034/00007474 | |||||
DOIタイプ | JaLC | |||||
著者 |
井徳, 正吾
× 井徳, 正吾 |
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著者 | ||||||
Itoku, Shogo | ||||||
所属機関 | ||||||
文教大学情報学部 | ||||||
所属機関 | ||||||
Bunkyo University Faculty of Information and Communications | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Product Life Cycle is a well known theory. PLC claims that marketing approaches need to be developed and adjusted depending on the maturity of products. This leads to various advertisement strategies. In this paper, we study how PCL theory is applied in practice taking TOYOTA PRIUS as an example. In particular, we focus on its TV advertisement strategies throughout the product life cycle. | |||||
書誌情報 |
情報研究 en : Information and communication studies 巻 62, p. 1-15, 発行日 2020-01-31 |
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ISSN | ||||||
収録物識別子 | 03893367 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKSJ620002 |