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トヨタ『レクサス』にみるブランド考~アメリカと日本におけるブランディングの同一点と相違点~
https://doi.org/10.15034/00007734
https://doi.org/10.15034/00007734ddcb8e59-9bac-4533-bd02-0b1db6517ff5
名前 / ファイル | ライセンス | アクション |
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BKSJ640002 (1.9 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2021-05-22 | |||||
タイトル | ||||||
タイトル | トヨタ『レクサス』にみるブランド考~アメリカと日本におけるブランディングの同一点と相違点~ | |||||
タイトル | ||||||
タイトル | Study of Branding Strategy for Lexus by Toyota — Comparison between Japan and US market — | |||||
言語 | ||||||
言語 | jpn | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
DOI | 10.15034/00007734 | |||||
DOIタイプ | JaLC | |||||
著者 |
井徳, 正吾
× 井徳, 正吾 |
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著者 | ||||||
Itoku, Shogo | ||||||
所属機関 | ||||||
文教大学情報学部 | ||||||
所属機関 | ||||||
Bunkyo University Faculty of Information and Communications | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Toyota introduced Lexus in 1989 in the United States. On the other hand, the same car same car was released in japan as Celsior. Let's consider what values were shared and not shared among these two different brands. 16 years later, Toyota decided to align these brands globally and changed the car from Celsior to Lexus. I will discuss which principals were carried over from Celsior to Lexus from the perspective of branding strategy. | |||||
書誌情報 |
情報研究 en : Information and communication studies 巻 64, p. 1-18, 発行日 2021-01-31 |
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ISSN | ||||||
収録物識別子 | 03893367 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKSJ640002 |