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Omotenashi の実践に関する考察─タイ国バンコク日系ホテルにおける事例─
https://doi.org/10.15034/0002002433
https://doi.org/10.15034/0002002433298f3a56-c162-48ba-a6c0-b655398c3277
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKT0000063.pdf (844 KB)
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| アイテムタイプ | 文教大学学術リポジトリ登録用アイテムタイプ(1) | |||||
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| 公開日 | 2025-08-19 | |||||
| タイトル | ||||||
| タイトル | Omotenashi の実践に関する考察─タイ国バンコク日系ホテルにおける事例─ | |||||
| タイトル | ||||||
| タイトル | A Study of the Practice of "Omotenashi" : A Case at a Japanese Branded Hotel in Bangkok, Thailand | |||||
| 作成者 |
久保, 泉
× 久保, 泉 |
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| 主題 | ||||||
| 主題 | “Omotenashi”, Japanese hospitality, Thai hospitality, cross-cultural hospitality, mindset, service evaluation | |||||
| 内容記述 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | In recent years, Japanese companies have actively pursued global expansion by leveraging "Omotenashi", the traditional Japanese concept of hospitality, as a source of competitive advantage. In the hotel industry, "Omotenashi" is particularly used to distinguish Japanese service quality from that of international branded hotels. Although similar forms of hospitality exist in other cultures—especially in Southeast Asia—"Omotenashi" is often seen as uniquely Japanese, making its implementation abroad both an opportunity and a challenge. This study explores how local employees at overseas Japanese branded hotels, who have not shared a Japanese cultural background, understand and practice "Omotenashi". Using a case study approach, the research focuses on a Japanese branded hotel in Bangkok, Thailand. Data were collected through face-to-face interviews with hotel executives and a follow-up survey of local employees. The survey responses were analyzed using text mining software to identify common themes and cultural differences. Guest evaluations were also examined to gauge perceptions of service quality. Findings indicate that "Omotenashi" at the case hotel is not merely imitated but actively internalized through organizational training. Employees have been trainned with not only the expected behaviors but also the underlying mindsets that define "Omotenashi". These practices are adapted to the local cultural context by integrating Thai "humbleness" with Japanese "politeness." Guest feedback described their service as "attentive" and "warm," reflecting the success of this culturally blended approach. The study suggests that when properly contextualized and communicated, "Omotenashi" can be effectively implemented to non-Japanese staff, leading to a positive feedback loop of employee understanding, guest satisfaction, and service excellence. |
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| 出版者 | ||||||
| 出版者 | 文教大学 | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ | departmental bulletin paper | |||||
| 出版タイプ | ||||||
| 出版タイプ | VoR | |||||
| ID登録 | ||||||
| ID登録 | 10.15034/0002002433 | |||||
| ID登録タイプ | JaLC | |||||
| 収録物識別子 | ||||||
| 収録物識別子タイプ | PISSN | |||||
| 収録物識別子 | 09173072 | |||||
| 収録物識別子 | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN10363700 | |||||
| 書誌情報 |
ja : 文教大学国際学部紀要 en : Journal of the Faculty of International Studies Bunkyo University 巻 36, 号 1, p. 19-39, ページ数 21, 発行日 2025-07-31 |
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