{"created":"2023-05-15T14:20:52.831983+00:00","id":2485,"links":{},"metadata":{"_buckets":{"deposit":"556da98b-1e08-4fac-9143-92fb771b7720"},"_deposit":{"created_by":3,"id":"2485","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"2485"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00002485","sets":["1:35:507"]},"author_link":["3328"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2013-03-01"},"bibliographicPageEnd":"21","bibliographicPageStart":"11","bibliographicVolumeNumber":"35","bibliographic_titles":[{"bibliographic_title":"生活科学研究"},{"bibliographic_title":"Bulletin of Living Science"}]}]},"item_5_date_43":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2013-05-16"}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"飲食店企画のマーケティング・アプローチに関して、その概念的フレームとありうべきプロセスの流れをコトラー(Kotler,P.) の考えに依拠し、かつ教育実践での手順を念頭に置いて論じた。コトラーによればマーケティングは企業のミッション、ビジョン、戦略策定を主導し、次のような意思決定が含まれる。すなわち訴えるべき顧客、満足させるべきニーズ。提供すべき製品やサービスの内容。設定すべき価格、送受信すべきコミュニケーション、選択すべき流通チャネル、形成すべきパートナーシップである。この視座を受けて飲食店企画マーケティングでは、以下の必須７項目を順次検討すべきとして、その内容を詳述した。①コーポレートミッション②マーケット・セグメンテーションとプライムターゲットの設定③ニーズ分析④ポジショニングとブランディング⑤マーケティングミックス⑥SWOT分析⑦アベセデスマトリクス。","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02852454"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKK0002470"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Yokokawa, Jun"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学国際学部"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"Bunkyo University Faculty of International Studies"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"横川, 潤"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-22"}],"displaytype":"detail","filename":"BKK0002470.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKK0002470.pdf","url":"https://bunkyo.repo.nii.ac.jp/record/2485/files/BKK0002470.pdf"},"version_id":"141f072b-aee2-4f2d-96dc-59eea8400c04"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"飲食店企画"},{"subitem_subject":"マーケティング"},{"subitem_subject":"コトラー (Kotoler,P)"},{"subitem_subject":"コーポレートミッション"},{"subitem_subject":"マーケット・セグメンテーション"},{"subitem_subject":"プライムターゲット"},{"subitem_subject":"ニーズ"},{"subitem_subject":"ポジショニング"},{"subitem_subject":"ブランディング"},{"subitem_subject":"マーケティングミックス"},{"subitem_subject":"SWOT分析"},{"subitem_subject":"アベセデスマトリクス"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"飲食店企画のマーケティング : 飲食店企画のフレームワークと方法論","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"飲食店企画のマーケティング : 飲食店企画のフレームワークと方法論"},{"subitem_title":"Marketing for Restaurants Planning : Framework and Methodology of Research and Education"}]},"item_type_id":"5","owner":"3","path":["507"],"pubdate":{"attribute_name":"公開日","attribute_value":"2013-05-21"},"publish_date":"2013-05-21","publish_status":"0","recid":"2485","relation_version_is_last":true,"title":["飲食店企画のマーケティング : 飲食店企画のフレームワークと方法論"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-05-16T17:15:59.871361+00:00"}