@article{oai:bunkyo.repo.nii.ac.jp:00003158,
 author = {岡野, 雅雄 and オカノ, マサオ and Okano, Masao and 浅川, 雅美},
 journal = {情報研究, Information and Communication Studies},
 month = {2005-01-01, 2010-02-18},
 note = {A method of selecting and validating the inventories for measuring consumers’ response to TV commercial films (CFs) was studied. The audio-visual experiment was done using                                                                                                                               30 CFs. The evaluation and impression of each CF were evaluated in 20 inventories by 175 students. A principal component analysis was carried out and the scores of ’average variance extracted’ of each component were examined to refine these inventories. As the result, the inventories rationally reduced to 17 ones with validity.},
 pages = {13--19},
 title = {テレビCM に対する評価・印象の測定尺度の検討},
 volume = {32},
 year = {}
}