{"created":"2023-05-15T14:21:29.355923+00:00","id":3158,"links":{},"metadata":{"_buckets":{"deposit":"419c5f71-8e3d-4ae0-bc11-996f7b9eb7e1"},"_deposit":{"created_by":3,"id":"3158","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"3158"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00003158","sets":["1:26:236"]},"author_link":["4088","9938"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2005-01-01"},"bibliographicPageEnd":"19","bibliographicPageStart":"13","bibliographicVolumeNumber":"32","bibliographic_titles":[{"bibliographic_title":"情報研究"},{"bibliographic_title":"Information and Communication Studies"}]}]},"item_5_date_43":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2010-02-18"}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"A method of selecting and validating the inventories for measuring consumers’ response to TV commercial films (CFs) was studied. The audio-visual experiment was done using                                                                                                                               30 CFs. The evaluation and impression of each CF were evaluated in 20 inventories by 175 students. A principal component analysis was carried out and the scores of ’average variance extracted’ of each component were examined to refine these inventories. As the result, the inventories rationally reduced to 17 ones with validity.","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"03893367"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKS0000044"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Okano, Masao"},{"subitem_text_value":"Asakawa, Masami"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学情報学部"},{"subitem_text_value":"文教大学女子短期大学部"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"Bunkyo University Faculty of Information and Communications"},{"subitem_text_value":"Bunkyo University Women's College"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{},{}]}],"creatorNames":[{"creatorName":"岡野, 雅雄"},{"creatorName":"オカノ, マサオ"},{"creatorName":"Okano, Masao"}],"familyNames":[{},{},{}],"givenNames":[{},{},{}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"浅川, 雅美"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-24"}],"displaytype":"detail","filename":"BKS0000044.pdf","filesize":[{"value":"294.6 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKS0000044.pdf","url":"https://bunkyo.repo.nii.ac.jp/record/3158/files/BKS0000044.pdf"},"version_id":"8d24e83b-a77c-449c-bb82-7d1f2a964a45"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"テレビCM"},{"subitem_subject":"広告"},{"subitem_subject":"飲料"},{"subitem_subject":"測定尺度"},{"subitem_subject":"妥当性"},{"subitem_subject":"主成分分析"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"テレビCM に対する評価・印象の測定尺度の検討","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"テレビCM に対する評価・印象の測定尺度の検討"},{"subitem_title":"An Examination of Method for Measuring Consumers' Response to TV Commercial Films"}]},"item_type_id":"5","owner":"3","path":["236"],"pubdate":{"attribute_name":"公開日","attribute_value":"2010-04-07"},"publish_date":"2010-04-07","publish_status":"0","recid":"3158","relation_version_is_last":true,"title":["テレビCM に対する評価・印象の測定尺度の検討"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2024-03-30T02:52:56.072298+00:00"}