@article{oai:bunkyo.repo.nii.ac.jp:00003308,
 author = {米沢, 弘},
 journal = {情報研究, Information and Communication Studies},
 month = {1982-01-01, 2012-01-17},
 note = {In this article, we consider the relationship between the effects of advertising and the deep structure of consciousness in the human mind in Japan.
　To analyse this structure, we classified the field-survey data about the attitudes of preferences to supernatural phenomena (oracle, curses, telepathy, UFOs etc.). We have adopted the third formulae of quantification (multi-dimensional analysis in the case of no outside criterion) to this purpose. After this classification we have analysed the correlation between the axes of classification and the degree of interesting for advertising and some another indices simular to this.
　The valuable axes and correlative coefficients in this analysis are as follows.
　　Axis I seperates Emotion and Being　　　　　　　　　　　　　　　　　　　　　　　　　p= 0.73
　　Axis IV seperates the Positive general and the Negative general　　p= 0.59
　　Axis V seperates Emotion positive and Expecting negative　　　　　　　p= 0.57
(valid samples 1,023, 68.2% valid)
　By these three dimensions, we infer the effective attitude in advertising and some another simular performances.},
 pages = {51--66},
 title = {日本人の<基底意識>から見た広告効果の研究},
 volume = {3},
 year = {}
}