{"created":"2023-05-15T14:21:35.914098+00:00","id":3308,"links":{},"metadata":{"_buckets":{"deposit":"db23bb4f-74d6-4af1-ae08-5103733d3fe3"},"_deposit":{"created_by":3,"id":"3308","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"3308"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00003308","sets":["1:26:187"]},"author_link":["4275"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"1982-01-01"},"bibliographicPageEnd":"66","bibliographicPageStart":"51","bibliographicVolumeNumber":"3","bibliographic_titles":[{"bibliographic_title":"情報研究"},{"bibliographic_title":"Information and Communication Studies"}]}]},"item_5_date_43":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2012-01-17"}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"　In this article, we consider the relationship between the effects of advertising and the deep structure of consciousness in the human mind in Japan.\n　To analyse this structure, we classified the field-survey data about the attitudes of preferences to supernatural phenomena (oracle, curses, telepathy, UFOs etc.). We have adopted the third formulae of quantification (multi-dimensional analysis in the case of no outside criterion) to this purpose. After this classification we have analysed the correlation between the axes of classification and the degree of interesting for advertising and some another indices simular to this.\n　The valuable axes and correlative coefficients in this analysis are as follows.\n　　Axis I seperates Emotion and Being　　　　　　　　　　　　　　　　　　　　　　　　　p= 0.73\n　　Axis IV seperates the Positive general and the Negative general　　p= 0.59\n　　Axis V seperates Emotion positive and Expecting negative　　　　　　　p= 0.57\n(valid samples 1,023, 68.2% valid)\n　By these three dimensions, we infer the effective attitude in advertising and some another simular performances.","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"03893367"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSJ030006"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Yonezawa, Hiroshi"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学情報学部"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"Bunkyo University, School of Information and Communication"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"米沢, 弘"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-24"}],"displaytype":"detail","filename":"BKSJ030006.pdf","filesize":[{"value":"947.2 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSJ030006.pdf","url":"https://bunkyo.repo.nii.ac.jp/record/3308/files/BKSJ030006.pdf"},"version_id":"5239aa74-8872-4ffd-a704-a2f26ec0e67f"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"日本人の<基底意識>から見た広告効果の研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"日本人の<基底意識>から見た広告効果の研究"},{"subitem_title":"A Study in the Effect of Advertising by the Analysis of Deep Structure in the Human Mind"}]},"item_type_id":"5","owner":"3","path":["187"],"pubdate":{"attribute_name":"公開日","attribute_value":"2012-01-17"},"publish_date":"2012-01-17","publish_status":"0","recid":"3308","relation_version_is_last":true,"title":["日本人の<基底意識>から見た広告効果の研究"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-05-16T16:42:36.622358+00:00"}