{"created":"2023-05-15T14:21:45.985003+00:00","id":3541,"links":{},"metadata":{"_buckets":{"deposit":"4e4a2d37-2fcd-4410-b6f0-aff7288201ee"},"_deposit":{"created_by":3,"id":"3541","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"3541"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00003541","sets":["1:26:256"]},"author_link":["389"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2015-01-31"},"bibliographicPageEnd":"14","bibliographicPageStart":"1","bibliographicVolumeNumber":"52","bibliographic_titles":[{"bibliographic_title":"情報研究"},{"bibliographic_title":"Information and Communication Studies"}]}]},"item_5_date_43":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2015-02-26"}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Product Placement, a newly developed advertising technique, is now widely employed in various ?media. Product Placement may not be the proper name when it is carefully executed to reach the ?targeted audience and it may be appropriate to name it “Branded Entertainment”. In order for the ?Branded Entertainment to be well recognized and penetrate into the advertising industry, evaluation ?of the performance becomes indispensable. Unless no measurable value is available, there is no ?value as an advertisement. In this paper, the current status of this valuation method of Branded ?Entertainment will be researched and how this new advertisement method has been developed will ?be explained.","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"03893367"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSJ520002"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Itoku, Shogo"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学情報学部"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"Bunkyo University Faculty of Information and Communications"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{}]}],"creatorNames":[{"creatorName":"井徳, 正吾"},{"creatorName":"イトク, ショウゴ"},{"creatorName":"Itoku, Shogo"}],"familyNames":[{},{},{}],"givenNames":[{},{},{}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-24"}],"displaytype":"detail","filename":"BKSJ520002.pdf","filesize":[{"value":"706.7 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSJ520002.pdf","url":"https://bunkyo.repo.nii.ac.jp/record/3541/files/BKSJ520002.pdf"},"version_id":"f00eeb5b-eec1-4b54-be74-5fdf3f7d9b6c"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"ブランデット・エンターテインメント"},{"subitem_subject":"プロダクト・インテグレーション"},{"subitem_subject":"プロダクト・プレイスメント"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"米国のブランデッド・エンターテインメント、及びその効果測定?に関する調査研究","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"米国のブランデッド・エンターテインメント、及びその効果測定?に関する調査研究"},{"subitem_title":"Branded Entertainment vs. Advertisement ?Its Value and Valuation of Performance"}]},"item_type_id":"5","owner":"3","path":["256"],"pubdate":{"attribute_name":"公開日","attribute_value":"2015-02-27"},"publish_date":"2015-02-27","publish_status":"0","recid":"3541","relation_version_is_last":true,"title":["米国のブランデッド・エンターテインメント、及びその効果測定?に関する調査研究"],"weko_creator_id":"3","weko_shared_id":3},"updated":"2024-03-07T06:37:18.730937+00:00"}