@article{oai:bunkyo.repo.nii.ac.jp:00003548,
 author = {井徳, 正吾 and イトク, ショウゴ and Itoku, Shogo},
 journal = {情報研究, Information and Communication Studies},
 month = {2016-01-01, 2016-02-03},
 note = {There are a lot of theses about brand strategies but hardly any about brand development for consumer products. This thesis describes the brand development steps with data driven approach. 
Iemon, a brand of Japanese green tea drink released by Suntory, is used to examine each of these procedures and associated advertisement volume and duration for them.},
 pages = {1--17},
 title = {ブランド論の視点からサントリー「伊右衛門」を考える： ブランディングのメルクマールとして},
 volume = {54},
 year = {}
}