{"created":"2023-05-15T14:21:46.293114+00:00","id":3548,"links":{},"metadata":{"_buckets":{"deposit":"24253f22-80c6-41d0-b7b4-9df8cb33bbf9"},"_deposit":{"created_by":3,"id":"3548","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"3548"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00003548","sets":["1:26:258"]},"author_link":["389"],"item_5_alternative_title_1":{"attribute_name":"タイトル カナ","attribute_value_mlt":[{"subitem_alternative_title":"ブランドロン ノ シテン カラ サントリー イエモン オ カンガエル ブランディング ノ メルクマール ト シテ"}]},"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016-01-01","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"17","bibliographicPageStart":"1","bibliographicVolumeNumber":"54","bibliographic_titles":[{"bibliographic_title":"情報研究"},{"bibliographic_title":"Information and Communication Studies","bibliographic_titleLang":"en"}]}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"There are a lot of theses about brand strategies but hardly any about brand development for consumer products. This thesis describes the brand development steps with data driven approach. \nIemon, a brand of Japanese green tea drink released by Suntory, is used to examine each of these procedures and associated advertisement volume and duration for them.","subitem_description_type":"Abstract"}]},"item_5_publisher_16":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"文教大学"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"03893367","subitem_source_identifier_type":"ISSN"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSJ540002"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Itoku, Shogo"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学情報学部"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"","affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"文教大学","affiliationNameLang":"ja"}]}],"creatorNames":[{"creatorName":"井徳, 正吾","creatorNameLang":"ja"},{"creatorName":"イトク, ショウゴ","creatorNameLang":"ja-Kana"},{"creatorName":"Itoku, Shogo","creatorNameLang":"en"}],"familyNames":[{"familyName":"井徳","familyNameLang":"ja"},{"familyName":"イトク","familyNameLang":"ja-Kana"},{"familyName":"Itoku","familyNameLang":"en"}],"givenNames":[{"givenName":"正吾","givenNameLang":"ja"},{"givenName":"ショウゴ","givenNameLang":"ja-Kana"},{"givenName":"Shogo","givenNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"389","nameIdentifierScheme":"WEKO"},{"nameIdentifier":"617277","nameIdentifierScheme":"NRID"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-24"}],"displaytype":"detail","filename":"BKSJ540002.pdf","filesize":[{"value":"1.8 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSJ540002.pdf","url":"https://bunkyo.repo.nii.ac.jp/record/3548/files/BKSJ540002.pdf"},"version_id":"1e4497e9-c5f9-402d-8c8e-3c4af3564298"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ブランド論の視点からサントリー「伊右衛門」を考える： ブランディングのメルクマールとして","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ブランド論の視点からサントリー「伊右衛門」を考える： ブランディングのメルクマールとして"},{"subitem_title":"Study of Brand Development Steps Using “Suntory Iemon” as an Examplep","subitem_title_language":"en"}]},"item_type_id":"5","owner":"3","path":["258"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-02-05"},"publish_date":"2016-02-05","publish_status":"0","recid":"3548","relation_version_is_last":true,"title":["ブランド論の視点からサントリー「伊右衛門」を考える： ブランディングのメルクマールとして"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2024-08-08T01:40:14.606644+00:00"}