@article{oai:bunkyo.repo.nii.ac.jp:00003844,
 author = {那須, 幸雄},
 issue = {1},
 journal = {文教大学国際学部紀要, Journal of the Faculty of International Studies Bunkyo University},
 month = {2002-07-01, 2011-11-29},
 note = {1. Abstract of this Field Research
2. Hypotheses Building
3. Analysis of Research Results 
　　3-1. The Status of Utilizing Internet
　　3-2. The Degree of Online Shopping Utilization and Impressions
　　3-3. Classification of Internet Users
　　4. Conclusion and Subjects
\nThis field survey has been performed in October, 2001 by using a prize site in Internet. And have got 268 reply answers. The objective is to search the degree of online shopping utilization and information getting behaviors among Japanese consumers.},
 pages = {51--70},
 title = {ショッピングモールにおける広告効果 : 実態調査に基づく分析},
 volume = {13},
 year = {}
}