@article{oai:bunkyo.repo.nii.ac.jp:00004045,
 author = {Asakawa, Masami and Okano, Masao},
 journal = {情報研究, Information and Communication Studies},
 month = {2009-01-01, 2010-01-25},
 note = {This study examined the factors influencing consumers' perception of online shopping and developed a causal model that explains how this perception affects their online-shopping behavior. We administered a questionnaire survey to 297 college students. By utilizing the answers to 13 questions pertaining to consumer perceptions, we conducted a factor analysis that identified the following three factors: "convenience", "anxiety regarding security" and "poor navigation". On the basis of this result, a causal model was developed, and its validity was investigated by using a covariance structure analysis. It was found that while the "security" factor negatively influences online-shopping behavior, the "convenience" factor positively influences it.},
 pages = {19--27},
 title = {A causal model to evaluate the influence of consumer's perceptions of online shopping on their shopping behavior},
 volume = {40},
 year = {}
}