{"created":"2023-05-15T14:19:12.095829+00:00","id":491,"links":{},"metadata":{"_buckets":{"deposit":"9db92682-8096-449e-bc96-c5646e872a59"},"_deposit":{"created_by":3,"id":"491","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"491"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00000491","sets":["1:35:503"]},"author_link":["1032"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2009-03-01"},"bibliographicPageEnd":"22","bibliographicPageStart":"13","bibliographicVolumeNumber":"31","bibliographic_titles":[{"bibliographic_title":"生活科学研究"},{"bibliographic_title":"Bulletin of Living Science"}]}]},"item_5_date_43":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2010-01-21"}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This study examined the differences in perception, attitude toward advertising, and purchase intention for three commercials (CMs) that represent the same brand but that differ in executional elements, except for the talent and the music used. For this purpose, 240 college students were presented three CMs. After the presentation, the students were asked to rate their perception and attitude toward the advertising and their purchase intention concerning the product on a 5 point rating scale. ANOVA and a multiple population analysis were conducted for the obtained data. The result demonstrated that the perception and attitude toward advertising differed for the three CMs, and there was a difference among purchase intentions.","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"02852454"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKK0000552"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Asakawa, Masami"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学女子短期大学部"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"Bunkyo University　Women's College"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"浅川, 雅美"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-22"}],"displaytype":"detail","filename":"BKK0000552.pdf","filesize":[{"value":"622.9 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKK0000552.pdf","url":"https://bunkyo.repo.nii.ac.jp/record/491/files/BKK0000552.pdf"},"version_id":"12229c6c-b0c0-4144-9c03-990cb1a5a265"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"広告表現"},{"subitem_subject":"分散分析"},{"subitem_subject":"共分散構造分析"},{"subitem_subject":"購買意欲"},{"subitem_subject":"広告に対する態度"},{"subitem_subject":"視聴印象"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"広告表現が購買意欲に及ぼす影響 : 同一ブランド3CMの分析","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"広告表現が購買意欲に及ぼす影響 : 同一ブランド3CMの分析"},{"subitem_title":"Influence of the executional element of commercials on consumer's purchase intention : Analysis of three of the same brand's commercials"}]},"item_type_id":"5","owner":"3","path":["503"],"pubdate":{"attribute_name":"公開日","attribute_value":"2010-01-22"},"publish_date":"2010-01-22","publish_status":"0","recid":"491","relation_version_is_last":true,"title":["広告表現が購買意欲に及ぼす影響 : 同一ブランド3CMの分析"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-05-16T18:38:40.917370+00:00"}