{"created":"2023-05-15T14:19:16.147605+00:00","id":564,"links":{},"metadata":{"_buckets":{"deposit":"935b90da-9089-4b44-b043-8062902b0975"},"_deposit":{"created_by":3,"id":"564","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"564"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00000564","sets":["1:37:567"]},"author_link":["1163","9938"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2003-03-01"},"bibliographicPageEnd":"18","bibliographicPageStart":"1","bibliographicVolumeNumber":"15","bibliographic_titles":[{"bibliographic_title":"言語と文化"},{"bibliographic_title":"Language and Culture"}]}]},"item_5_date_43":{"attribute_name":"作成日","attribute_value_mlt":[{"subitem_date_issued_datetime":"2010-03-08"}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Through the semiotic analysis of Japanese award-winning commercials for beer and whiskey, we learn that: CMs for beer have a common theme of obtaining a \"pleasant sensation\" after suffering troubles in humorous and realistic setups. In the case of whiskey CMs, the \"European\" connotation is more important. And the brand image is distinguished clearly by realistic/non-realistic modality features. The characters of commercial films are in agreement with the target segmentation of the product. The middle-aged male plays the leading role in both genres of CM.","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"09147977"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKK0000627"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Okano, Masao"},{"subitem_text_value":"Asakawa, Masami"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学情報学部"},{"subitem_text_value":"文教大学短期大学"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"Bunkyo University Faculty of Information and Communications"},{"subitem_text_value":"Bunkyo University　Women's College"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{},{}]}],"creatorNames":[{"creatorName":"岡野, 雅雄"},{"creatorName":"オカノ, マサオ"},{"creatorName":"Okano, Masao"}],"familyNames":[{},{},{}],"givenNames":[{},{},{}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"浅川, 雅美"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-22"}],"displaytype":"detail","filename":"BKK0000627.pdf","filesize":[{"value":"624.2 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKK0000627.pdf","url":"https://bunkyo.repo.nii.ac.jp/record/564/files/BKK0000627.pdf"},"version_id":"aa4a9ef4-09ad-470e-9d5f-e989241fa2ed"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"記号論による広告表現分析 : ビールとウィスキーのCMの場合","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"記号論による広告表現分析 : ビールとウィスキーのCMの場合"},{"subitem_title":"An Analysis of Advertising Expressions, in of Beer and Whisky Commercials"}]},"item_type_id":"5","owner":"3","path":["567"],"pubdate":{"attribute_name":"公開日","attribute_value":"2010-03-08"},"publish_date":"2010-03-08","publish_status":"0","recid":"564","relation_version_is_last":true,"title":["記号論による広告表現分析 : ビールとウィスキーのCMの場合"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2024-03-30T02:52:57.358128+00:00"}