@article{oai:bunkyo.repo.nii.ac.jp:00006518,
 author = {Zhiwei, Yu and Jingbo, Huang and Xiaoya, Wu},
 journal = {SHONAN JOURNAL : The International Journal of the Shonan Research Institute Bunkyo University},
 month = {2011-03-01, 2014-01-24},
 note = {Japanese animation (anime) made its way into China after the Reformation and Opening, and has become one of the most popular forms of recreation amongst Chinese youth and children. Although the Chinese government has many restrictions on the broadcast of foreign animation on local television, due to the fact that the main channel of entry into China is through piracy and Internet broadcasting, the popularity of Japanese animation shows no sign of declining. There are a large number of Japanese animation fans amidst Chinese youngsters giving it certain market potential, now beginning to attract Japanese animation industries into making an attempt at China’s market. This article will briefly review the history of how Japanese animation entered China, including an introduction of the infiltration and promotion of Japanese animation in China, the promotion paths of Japanese animation works, and also a discussion of methods of survival and development for Japanese animation products in the Chinese market.},
 pages = {19--27},
 title = {The Infiltration and Market Prospect of Japanese Animation and Manga in China},
 volume = {2},
 year = {}
}