{"created":"2023-05-15T14:24:32.415731+00:00","id":6775,"links":{},"metadata":{"_buckets":{"deposit":"1a21520a-86de-41e5-9924-b4cef10310a3"},"_deposit":{"created_by":19,"id":"6775","owners":[19],"pid":{"revision_id":0,"type":"depid","value":"6775"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00006775","sets":["1:27:512"]},"author_link":["8324"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016-07-31"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"144","bibliographicPageStart":"125","bibliographicVolumeNumber":"27","bibliographic_titles":[{"bibliographic_title":"文教大学国際学部紀要"},{"bibliographic_title":"Journal of the Faculty of International Studies Bunkyo University"}]}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Regarding to leader companies in foodservice industry, relationships between their activities\nand standard strategy are discussed. The main reason of the decline of sales and popularity of\nfoodservice in Japan should be due to the failure of leader companies to follow standard strategy.\nExamples of McDonald, Skylark Group, Sukiya, and Yoshinoya are shown and discussed in terms of\nstandard strategy mainly from the view point of Marketing.\nFirst, the major failure of McDonald is considered to be the absence of portfolio management.\nThe same thing should be discussed for Skylark Group that have been dramatically shifted its\nemphasis from Skylark to Gusto. As a result, McDonald can nothing to do with the huge trouble it\nfaces and Skylark group has given large market to emerging company Sushiro.\nHowever, leader companies still have great advantage to new comers such as Taco Bell in terms\nof history and popularity. And from the viewpoint of marketing mix, McDonald has overwhelming\npower to Mos burger. Then for the desirable future strategy, the topic of authority is discussed. As\nauthority is almost same as brand, leader companies should keep or avoid to do damage it.\nNext, the competition between Sukiya and Yoshinoya is described. The price oriented competition\nshould be non fruitful or even harmful. Because leader companies should have responsibility in\nmaintaining good image of their industry and avoid price competition therefore.\nAt last, the topic of reduced tax rate is discussed. For the merit of their industry, leader companies\nshould consider the matter seriously and take immediate action.\nAgain, every leader company should keep standard strategy for its survival and prosperity. If\nthey fail to do it, they never hire promising and talented young person. This should be definitely the\nfatal problem for the industry.","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"09173072"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSK270109"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Yokokawa, Jun"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学国際学部"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"The Faculty of International Studies, Bunkyo University"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"横川, 潤"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-03-30"}],"displaytype":"detail","filename":"BKSK270109.pdf","filesize":[{"value":"669.3 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSK270109","url":"https://bunkyo.repo.nii.ac.jp/record/6775/files/BKSK270109.pdf"},"version_id":"fb41c206-e84f-40b3-9784-6c807dd26f58"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"外食産業のリーダー企業と戦略定石の論考","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"外食産業のリーダー企業と戦略定石の論考"},{"subitem_title":"Consideration of Leader Companies in Foodservice Industry and Standard Strategy"}]},"item_type_id":"5","owner":"19","path":["512"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-03-30"},"publish_date":"2018-03-30","publish_status":"0","recid":"6775","relation_version_is_last":true,"title":["外食産業のリーダー企業と戦略定石の論考"],"weko_creator_id":"19","weko_shared_id":-1},"updated":"2023-05-15T15:35:03.732470+00:00"}