{"created":"2023-05-15T14:24:32.585283+00:00","id":6779,"links":{},"metadata":{"_buckets":{"deposit":"673f3f0b-6636-4ac4-81ff-4b5e6e06f091"},"_deposit":{"created_by":19,"id":"6779","owners":[19],"pid":{"revision_id":0,"type":"depid","value":"6779"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00006779","sets":["1:27:522"]},"author_link":["8328"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2017-01-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"2","bibliographicPageEnd":"66","bibliographicPageStart":"49","bibliographicVolumeNumber":"27","bibliographic_titles":[{"bibliographic_title":"文教大学国際学部紀要"},{"bibliographic_title":"Journal of the Faculty of International Studies Bunkyo University","bibliographic_titleLang":"en"}]}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This paper describes study for methodology to control consumer expectations to strengthen\nthe competitiveness of retail stores. In order to control expectations of consumers, it is necessary to\nclarify the implicit expectations that consumers have and to propose new expectations in addition to\nexpectations consumers have.\nManufacturers have send various messages to the consumers to characterize their company and\nproducts. These messages are often based on competitive axis of the industry. Therefore, messages\nissued by competitors are also conforming to the competitive axis of the industry. As a result, various\nbusinesses repeatedly provide similar messages to consumers.\nBy those messages provided by the manufacturers, the “superficial expectation” which the\nconsumer manifests will converge in that direction. As a result of such processes, the values\nproposed by industry and enterprises will be homogenized, and similar products in the industry will\nbecome commoditized as maturing. As a result, retailers dealing with the same merchandise can not\ndifferentiate and they are forced to compete in price.\nIn order to overcome such a situation, it is necessary to clarify the “implicit expectation” that the\nconsumer has. By expressing the “implicit expectation” that the consumer has, it is not necessary to\nappeal the product itself to the consumer but to appeal the experience that the consumer can enjoy\nas a result of using the product at the store. In other words, consumers can enjoy “experiences” and\n“value” obtained from them by recognizing their own “implicit expectations”. As a result, retailers\ncan compete with other shops by customer experiences from the purchasing process, rather than\ncompeting with products or prices.\nIn this research, factor analysis and principal component analysis are performed based on a\nquestionnaire survey, and a method to assume expectation that consumers are expecting is shown.","subitem_description_type":"Abstract"}]},"item_5_publisher_16":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"文教大学"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"09173072","subitem_source_identifier_type":"ISSN"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSK270205"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Nasu, Kazutaka"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学国際学部"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"那須, 一貴"}],"nameIdentifiers":[{"nameIdentifier":"8328","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-04-02"}],"displaytype":"detail","filename":"BKSK270205.pdf","filesize":[{"value":"782.9 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSK270205","url":"https://bunkyo.repo.nii.ac.jp/record/6779/files/BKSK270205.pdf"},"version_id":"3b4aec8b-5ca9-45d1-98e9-6b2a0d5720bc"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"「消費者の期待のコントロール」による小売店の競争優位を持続する方法に関する考察","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"「消費者の期待のコントロール」による小売店の競争優位を持続する方法に関する考察"},{"subitem_title":"Study on the Competitive Power Development Method by Controlling Consumer Expectations","subitem_title_language":"en"}]},"item_type_id":"5","owner":"19","path":["522"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-04-02"},"publish_date":"2018-04-02","publish_status":"0","recid":"6779","relation_version_is_last":true,"title":["「消費者の期待のコントロール」による小売店の競争優位を持続する方法に関する考察"],"weko_creator_id":"19","weko_shared_id":-1},"updated":"2024-08-08T02:15:34.674405+00:00"}