{"created":"2023-05-15T14:24:33.947423+00:00","id":6811,"links":{},"metadata":{"_buckets":{"deposit":"01c4b713-f5a1-4f09-aa7d-347b4aeceaa1"},"_deposit":{"created_by":19,"id":"6811","owners":[19],"pid":{"revision_id":0,"type":"depid","value":"6811"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00006811","sets":["1:26:780"]},"author_link":["389","8371"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-01-31"},"bibliographicPageEnd":"19","bibliographicPageStart":"1","bibliographicVolumeNumber":"58","bibliographic_titles":[{"bibliographic_title":"情報研究"},{"bibliographic_title":"Information and communication studies"}]}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Green Tea beverages sold in plastic bottle could represent as one of the best samples of\ncommodity product in Japan. We have 4 major brands and the first one sold was the “Oi Ocha\n(pronounced Oh Yee Ocha)” by Ito En, LTD., which still maintains strong market share as the\npioneer brand. This report focuses on “Namacha” by Kirin Co., Ltd., and studies how it\nstrategically challenged the pioneer, Oi Ocha, and what were their strategy to compete against\nthe late starters such as Iyemon by Suntory and Ayataka by Coca Cola Japan. Brand value\nshall specifically be focused to understand the brand strategy of the product represents the\ncommodity in the category.","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"03893367"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSJ580002"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Itoku, Shogo"},{"subitem_text_value":"Shibuya, Shiori"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学情報学部"},{"subitem_text_value":"株式会社ビデオリサーチコムハウス広告事業部"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"Bunkyo University Faculty of Information and Communications"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{}]}],"creatorNames":[{"creatorName":"井徳, 正吾"},{"creatorName":"イトク, ショウゴ"},{"creatorName":"Itoku, Shogo"}],"familyNames":[{},{},{}],"givenNames":[{},{},{}],"nameIdentifiers":[{},{}]},{"creatorNames":[{"creatorName":"渋谷, 詩織"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-04-24"}],"displaytype":"detail","filename":"BKSJ580002.pdf","filesize":[{"value":"2.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSJ580002","url":"https://bunkyo.repo.nii.ac.jp/record/6811/files/BKSJ580002.pdf"},"version_id":"4d3a6083-cd66-4166-9804-8deab0628060"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"キリン『生茶』の競合に対するブランド戦略を考える : ブランド価値構造の視点から","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"キリン『生茶』の競合に対するブランド戦略を考える : ブランド価値構造の視点から"},{"subitem_title":"Study of Branding about “Kirin Namacha”"}]},"item_type_id":"5","owner":"19","path":["780"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-04-24"},"publish_date":"2018-04-24","publish_status":"0","recid":"6811","relation_version_is_last":true,"title":["キリン『生茶』の競合に対するブランド戦略を考える : ブランド価値構造の視点から"],"weko_creator_id":"19","weko_shared_id":-1},"updated":"2024-03-07T06:37:18.503791+00:00"}