@article{oai:bunkyo.repo.nii.ac.jp:00007341,
 author = {井徳, 正吾 and イトク, ショウゴ and Itoku, Shogo},
 journal = {情報研究, Information and communication studies},
 month = {2019-01-31},
 note = {Commercials can be seen as being a mirror into a particular time in human history. There are several ways to represent a particular period in history in a commercial such as by the fashion, the make-up and hair, the words in the script (i.e. the actors and narrator), the music, the art design and background, the ad copy, the graphics (i.e. the font) as well as the expressions used, the camera movement and direction, and the general tone and manner of the spot. In this case study, I will focus on the narration of the commercial and how those words compare to the actual vocabulary and expressions used during the period portrayed in the commercial as seen in newspapers of that time in the past. Toyota Prius’ commercial were used as a sample commercial for this study.},
 pages = {1--15},
 title = {時代の気分とCM 表現に関する考察～ケーススタディとしてのトヨタ『プリウス』のCM ～},
 volume = {60},
 year = {}
}