@article{oai:bunkyo.repo.nii.ac.jp:00007490,
 author = {井徳, 正吾 and イトク, ショウゴ and Itoku, Shogo},
 journal = {情報研究, Information and communication studies},
 month = {2020-01-31},
 note = {Product Life Cycle is a well known theory. PLC claims that marketing approaches need to be developed and adjusted depending on the maturity of products. This leads to various advertisement strategies. In this paper, we study how PCL theory is applied in practice taking TOYOTA PRIUS as an example. In particular, we focus on its TV advertisement strategies throughout the product life cycle.},
 pages = {1--15},
 title = {PLC理論とトヨタ『プリウス』のブランド戦略},
 volume = {62},
 year = {}
}