{"created":"2023-05-15T14:24:58.780447+00:00","id":7490,"links":{},"metadata":{"_buckets":{"deposit":"70fd19b3-9cd3-4b16-a26f-d786fea66043"},"_deposit":{"created_by":19,"id":"7490","owners":[19],"pid":{"revision_id":0,"type":"depid","value":"7490"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00007490","sets":["1:26:828"]},"author_link":["389"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2020-01-31"},"bibliographicPageEnd":"15","bibliographicPageStart":"1","bibliographicVolumeNumber":"62","bibliographic_titles":[{"bibliographic_title":"情報研究"},{"bibliographic_title":"Information and communication studies"}]}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Product Life Cycle is a well known theory. PLC claims that marketing approaches need to be developed and adjusted depending on the maturity of products. This leads to various advertisement strategies. In this paper, we study how PCL theory is applied in practice taking TOYOTA PRIUS as an example. In particular, we focus on its TV advertisement strategies throughout the product life cycle.","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15034/00007474","subitem_identifier_reg_type":"JaLC"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"03893367"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSJ620002"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Itoku, Shogo"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学情報学部"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"Bunkyo University Faculty of Information and Communications"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{}]}],"creatorNames":[{"creatorName":"井徳, 正吾"},{"creatorName":"イトク, ショウゴ"},{"creatorName":"Itoku, Shogo"}],"familyNames":[{},{},{}],"givenNames":[{},{},{}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-03-16"}],"displaytype":"detail","filename":"BKSJ620002.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSJ620002","url":"https://bunkyo.repo.nii.ac.jp/record/7490/files/BKSJ620002.pdf"},"version_id":"ad489b76-25d8-4e72-ae59-046eb565b3b5"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"PLC理論とトヨタ『プリウス』のブランド戦略","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"PLC理論とトヨタ『プリウス』のブランド戦略"},{"subitem_title":"Study of PLC Theory and Branding about TOYOTA “PRIUS”"}]},"item_type_id":"5","owner":"19","path":["828"],"pubdate":{"attribute_name":"公開日","attribute_value":"2020-03-16"},"publish_date":"2020-03-16","publish_status":"0","recid":"7490","relation_version_is_last":true,"title":["PLC理論とトヨタ『プリウス』のブランド戦略"],"weko_creator_id":"19","weko_shared_id":-1},"updated":"2024-03-07T06:37:19.838245+00:00"}