@article{oai:bunkyo.repo.nii.ac.jp:00007751,
 author = {井徳, 正吾 and イトク, ショウゴ and Itoku, Shogo},
 journal = {情報研究, Information and communication studies},
 month = {2021-01-31},
 note = {Toyota introduced Lexus in 1989 in the United States. On the other hand, the same car same car was released in japan as Celsior. Let's consider what values were shared and not shared among these two different brands. 16 years later, Toyota decided to align these brands globally and changed the car from Celsior to Lexus. I will discuss which principals were carried over from Celsior to Lexus from the perspective of branding strategy.},
 pages = {1--18},
 title = {トヨタ『レクサス』にみるブランド考～アメリカと日本におけるブランディングの同一点と相違点～},
 volume = {64},
 year = {}
}