{"created":"2023-05-15T14:25:10.220358+00:00","id":7751,"links":{},"metadata":{"_buckets":{"deposit":"ab409544-08ec-429d-b453-3ebd0de54c4a"},"_deposit":{"created_by":19,"id":"7751","owners":[19],"pid":{"revision_id":0,"type":"depid","value":"7751"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00007751","sets":["1:26:859"]},"author_link":["389"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-01-31"},"bibliographicPageEnd":"18","bibliographicPageStart":"1","bibliographicVolumeNumber":"64","bibliographic_titles":[{"bibliographic_title":"情報研究"},{"bibliographic_title":"Information and communication studies"}]}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Toyota introduced Lexus in 1989 in the United States. On the other hand, the same car same car was released in japan as Celsior. Let's consider what values were shared and not shared among these two different brands. 16 years later, Toyota decided to align these brands globally and changed the car from Celsior to Lexus. I will discuss which principals were carried over from Celsior to Lexus from the perspective of branding strategy.","subitem_description_type":"Abstract"}]},"item_5_description_38":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_5_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15034/00007734","subitem_identifier_reg_type":"JaLC"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"03893367"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSJ640002"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Itoku, Shogo "}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学情報学部"}]},"item_5_text_9":{"attribute_name":"Institution","attribute_value_mlt":[{"subitem_text_value":"Bunkyo University Faculty of Information and Communications"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":""}],"affiliationNames":[{}]}],"creatorNames":[{"creatorName":"井徳, 正吾"},{"creatorName":"イトク, ショウゴ"},{"creatorName":"Itoku, Shogo"}],"familyNames":[{},{},{}],"givenNames":[{},{},{}],"nameIdentifiers":[{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-05-22"}],"displaytype":"detail","filename":"BKSJ640002.pdf","filesize":[{"value":"1.9 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSJ640002","url":"https://bunkyo.repo.nii.ac.jp/record/7751/files/BKSJ640002.pdf"},"version_id":"d7dbeb3d-c247-4efe-a1e1-d8401d244692"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"トヨタ『レクサス』にみるブランド考～アメリカと日本におけるブランディングの同一点と相違点～","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"トヨタ『レクサス』にみるブランド考～アメリカと日本におけるブランディングの同一点と相違点～"},{"subitem_title":"Study of Branding Strategy for Lexus by Toyota — Comparison between Japan and US market —"}]},"item_type_id":"5","owner":"19","path":["859"],"pubdate":{"attribute_name":"公開日","attribute_value":"2021-05-22"},"publish_date":"2021-05-22","publish_status":"0","recid":"7751","relation_version_is_last":true,"title":["トヨタ『レクサス』にみるブランド考～アメリカと日本におけるブランディングの同一点と相違点～"],"weko_creator_id":"19","weko_shared_id":-1},"updated":"2024-03-07T06:37:26.647269+00:00"}