{"created":"2023-05-15T14:25:14.907628+00:00","id":7859,"links":{},"metadata":{"_buckets":{"deposit":"faccfbc9-27df-4f83-8cb1-bc64d9ae60b0"},"_deposit":{"created_by":17,"id":"7859","owners":[17],"pid":{"revision_id":0,"type":"depid","value":"7859"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00007859","sets":["1:39:873"]},"author_link":["9939","9938"],"control_number":"7859","item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2021-03-12","bibliographicIssueDateType":"Issued"},"bibliographicPageStart":"137","bibliographicVolumeNumber":"25","bibliographic_titles":[{"bibliographic_title":"湘南フォーラム : 文教大学湘南総合研究所紀要"},{"bibliographic_title":"Shonan forum : journal of the Shonan Research Institute Bunkyo University","bibliographic_titleLang":"en"}]}]},"item_5_description_12":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"This study examined the hypothesis that the degree of consumers' attention to textual information, third-party endorsement marks, and TV personalities will vary according to consumer characteristics. The \"Tokuho\" mark was used as the endorsement mark of a third-party organization, and the extent to which purchasing attitudes are rational was adopted as a consumer characteristic.\nFifty-five subjects were presented with a commercial in which a talent introduced a yogurt product with the Tokuho mark on its package. Eye movements of the subjects were recorded as they watched the commercial, using a noncontact-type eye-tracker. Subjects were then asked to respond to a scale that measured the degree of the rational characteristics of their purchasing attitudes.\nAnalysis of the data revealed that the level of attention to third-party endorsement marks and the face of a celebrity depended on the consumer characteristic of whether the purchasing attitudes were rational or not.","subitem_description_type":"Abstract"}]},"item_5_identifier_registration":{"attribute_name":"DOI","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15034/00007839","subitem_identifier_reg_type":"JaLC"}]},"item_5_publisher_16":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"文教大学湘南総合研究所","subitem_publisher_language":"ja"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"18834752","subitem_source_identifier_type":"PISSN"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSF250011"}]},"item_5_text_7":{"attribute_name":"著者（英）","attribute_value_mlt":[{"subitem_text_value":"Asakawa, Masami"},{"subitem_text_value":"Okano, Masao"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学健康栄養学部"},{"subitem_text_value":"文教大学情報学部"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"文教大学","affiliationNameLang":"ja"},{"affiliationName":"Bunkyo University","affiliationNameLang":"en"}]}],"creatorNames":[{"creatorName":"浅川, 雅美","creatorNameLang":"ja"},{"creatorName":"アサカワ, マサミ","creatorNameLang":"ja-Kana"},{"creatorName":"Asakawa, Masami","creatorNameLang":"en"}],"familyNames":[{"familyName":"浅川","familyNameLang":"ja"},{"familyName":"アサカワ","familyNameLang":"ja-Kana"},{"familyName":"Asakawa","familyNameLang":"en"}],"givenNames":[{"givenName":"雅美","givenNameLang":"ja"},{"givenName":"マサミ","givenNameLang":"ja-Kana"},{"givenName":"Masami","givenNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"9939","nameIdentifierScheme":"WEKO"}]},{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"文教大学","affiliationNameLang":"ja"},{"affiliationName":"Bunkyo University","affiliationNameLang":"en"}]}],"creatorNames":[{"creatorName":"岡野, 雅雄","creatorNameLang":"ja"},{"creatorName":"オカノ, マサオ","creatorNameLang":"ja-Kana"},{"creatorName":"Okano, Masao","creatorNameLang":"en"}],"familyNames":[{"familyName":"岡野","familyNameLang":"ja"},{"familyName":"オカノ","familyNameLang":"ja-Kana"},{"familyName":"Okano","familyNameLang":"en"}],"givenNames":[{"givenName":"雅雄","givenNameLang":"ja"},{"givenName":"マサオ","givenNameLang":"ja-Kana"},{"givenName":"Masao","givenNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"9938","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2021-12-07"}],"displaytype":"detail","filename":"BKSF250011.pdf","filesize":[{"value":"2.6 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSF250011","url":"https://bunkyo.repo.nii.ac.jp/record/7859/files/BKSF250011.pdf"},"version_id":"f6b9ff51-dda2-4116-a153-060a2504fc12"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"合理的な購買態度の消費者が注目するテレビCM の表現・ 制作的要素: アイトラッキングによる分析","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"合理的な購買態度の消費者が注目するテレビCM の表現・ 制作的要素: アイトラッキングによる分析","subitem_title_language":"ja"},{"subitem_title":"Executional Elements of a TV Commercial that Attract the Attention of Consumers with Rational Purchasing Attitudes: An Eye-tracking Analysis","subitem_title_language":"en"}]},"item_type_id":"5","owner":"17","path":["873"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2021-12-07"},"publish_date":"2021-12-07","publish_status":"0","recid":"7859","relation_version_is_last":true,"title":["合理的な購買態度の消費者が注目するテレビCM の表現・ 制作的要素: アイトラッキングによる分析"],"weko_creator_id":"17","weko_shared_id":-1},"updated":"2024-09-05T06:01:52.026814+00:00"}