{"created":"2023-05-15T14:25:28.052052+00:00","id":8147,"links":{},"metadata":{"_buckets":{"deposit":"5539ecbb-9c76-45da-a5e3-628b04e926d6"},"_deposit":{"created_by":17,"id":"8147","owners":[17],"pid":{"revision_id":0,"type":"depid","value":"8147"},"status":"published"},"_oai":{"id":"oai:bunkyo.repo.nii.ac.jp:00008147","sets":["1:39:918"]},"author_link":["9938","9939"],"item_5_biblio_info_13":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2022-03-11","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"26","bibliographicPageEnd":"9","bibliographicPageStart":"3","bibliographic_titles":[{"bibliographic_title":"湘南フォーラム : 文教大学湘南総合研究所紀要"},{"bibliographic_title":"Shonan forum : journal of the Shonan Research Institute Bunkyo University","bibliographic_titleLang":"en"}]}]},"item_5_description_12":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This study investigated whether there is a difference in the degree to which consumers pay attention to the face of a celebrity in a TV commercial depending on the level of consumer characteristics (specifically, innovativeness, sensibility, and dependability). Fifty-five participants were presented with a commercial in which a celebrity introduced a green tea product. Eye movements of the participants were recorded as they watched the commercial, using a noncontact type eye-tracker. They were then asked to respond to scales that measured the degree of the consumer characteristics. The results showed that those who tended to be more innovative and dependable spent more time gazing at the face of the celebrity than those who tended to be less innovative and dependable. On the other hand, no statistically significant difference was found for sensibility.","subitem_description_type":"Abstract"}]},"item_5_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15034/00008122","subitem_identifier_reg_type":"JaLC"}]},"item_5_publisher_16":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"文教大学湘南総合研究所"}]},"item_5_source_id_19":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"18834752","subitem_source_identifier_type":"ISSN"}]},"item_5_text_39":{"attribute_name":"本文言語","attribute_value_mlt":[{"subitem_text_value":"日本語"}]},"item_5_text_42":{"attribute_name":"ID","attribute_value_mlt":[{"subitem_text_value":"BKSF260003"}]},"item_5_text_7":{"attribute_name":"Author","attribute_value_mlt":[{"subitem_text_value":"Asakawa, Masami"},{"subitem_text_value":"Okano, Masao"}]},"item_5_text_8":{"attribute_name":"所属機関","attribute_value_mlt":[{"subitem_text_value":"文教大学健康栄養学部"},{"subitem_text_value":"文教大学情報学部"}]},"item_5_version_type_35":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"","affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"文教大学","affiliationNameLang":"ja"},{"affiliationName":"Bunkyo University","affiliationNameLang":"en"}]}],"creatorNames":[{"creatorName":"浅川, 雅美","creatorNameLang":"ja"},{"creatorName":"アサカワ, マサミ","creatorNameLang":"ja-Kana"},{"creatorName":"Asakawa, Masami","creatorNameLang":"en"}],"familyNames":[{"familyName":"浅川","familyNameLang":"ja"},{"familyName":"アサカワ","familyNameLang":"ja-Kana"},{"familyName":"Asakawa","familyNameLang":"en"}],"givenNames":[{"givenName":"雅美","givenNameLang":"ja"},{"givenName":"マサミ","givenNameLang":"ja-Kana"},{"givenName":"Masami","givenNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"9939","nameIdentifierScheme":"WEKO"}]},{"creatorAffiliations":[{"affiliationNameIdentifiers":[{"affiliationNameIdentifier":"","affiliationNameIdentifierScheme":"ISNI","affiliationNameIdentifierURI":"http://www.isni.org/isni/"}],"affiliationNames":[{"affiliationName":"文教大学","affiliationNameLang":"ja"},{"affiliationName":"Bunkyo University","affiliationNameLang":"en"}]}],"creatorNames":[{"creatorName":"岡野, 雅雄","creatorNameLang":"ja"},{"creatorName":"オカノ, マサオ","creatorNameLang":"ja-Kana"},{"creatorName":"Okano, Masao","creatorNameLang":"en"}],"familyNames":[{"familyName":"岡野","familyNameLang":"ja"},{"familyName":"オカノ","familyNameLang":"ja-Kana"},{"familyName":"Okano","familyNameLang":"en"}],"givenNames":[{"givenName":"雅雄","givenNameLang":"ja"},{"givenName":"マサオ","givenNameLang":"ja-Kana"},{"givenName":"Masao","givenNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"9938","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2023-02-17"}],"displaytype":"detail","filename":"BKSF260003.pdf","filesize":[{"value":"1.3 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"BKSF260003","url":"https://bunkyo.repo.nii.ac.jp/record/8147/files/BKSF260003.pdf"},"version_id":"d4403c77-2cd6-44ab-8ab6-147b920aadbe"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"動画広告の登場人物の顔に対する注目度―アイトラッキング実験による検討―","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"動画広告の登場人物の顔に対する注目度―アイトラッキング実験による検討―"},{"subitem_title":"Attention to a celebrity's face in a commercial: An eye-tracking experiment","subitem_title_language":"en"}]},"item_type_id":"5","owner":"17","path":["918"],"pubdate":{"attribute_name":"公開日","attribute_value":"2023-02-17"},"publish_date":"2023-02-17","publish_status":"0","recid":"8147","relation_version_is_last":true,"title":["動画広告の登場人物の顔に対する注目度―アイトラッキング実験による検討―"],"weko_creator_id":"17","weko_shared_id":-1},"updated":"2024-05-13T01:18:29.916308+00:00"}