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However, only one kind od decorative item was examined in that experiment, and participants\u0027 incorrect suppositions about the purpose of the experiment might have distorted the results. The current study examined several products evoking different aesthetic emotions. In experiment 1 (N = 53), a filler task was administered to prevent participants from suppposing the purpose of the experiment. They were requred to detect filler stimuli among the products. The result showed that the mere exposure effect was not evident with any of the products unexpectedly. The filler task might have caused selective attention for the filler stimuli and to led the participants to inhibit attention to the target products. The filler task was removed in experiment 2 (N = 59), and the mere exposure effect was observed with all items. In order words, the mere exposure effect was evident with decorative items that produced an aesthetic impression. 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商品選択における単純接触効果の影響(2) : 美的印象と選択的注意の検討
https://bunkyo.repo.nii.ac.jp/records/1177
https://bunkyo.repo.nii.ac.jp/records/1177e8efd518-ddf2-4527-9665-564d66f97613
名前 / ファイル | ライセンス | アクション |
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BKK0001197.pdf (1.0 MB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2012-04-11 | |||||
タイトル | ||||||
タイトル | 商品選択における単純接触効果の影響(2) : 美的印象と選択的注意の検討 | |||||
タイトル | ||||||
タイトル | The mere exposure effect in choosing merchandise (2) : Influence of aesthetic impressions and selective attention | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題 | more exposure effect | |||||
キーワード | ||||||
主題 | repeated presentation | |||||
キーワード | ||||||
主題 | evaluation of impressions | |||||
キーワード | ||||||
主題 | merchandise | |||||
キーワード | ||||||
主題 | choice | |||||
キーワード | ||||||
主題 | attention | |||||
キーワード | ||||||
主題 | 単純接触効果 | |||||
キーワード | ||||||
主題 | 反復呈示 | |||||
キーワード | ||||||
主題 | 印象評価 | |||||
キーワード | ||||||
主題 | 商品 | |||||
キーワード | ||||||
主題 | 選択 | |||||
キーワード | ||||||
主題 | 注意 | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
著者 |
吉野, 大輔
× 吉野, 大輔× 鎌田, 晶子× 臼井, 信男 |
|||||
著者 | ||||||
Yoshino, Daisuke | ||||||
著者 | ||||||
Kamada, Akiko | ||||||
著者 | ||||||
Usui, Nobuo | ||||||
所属機関 | ||||||
日本大学文理学部 | ||||||
所属機関 | ||||||
文教大学人間科学部 | ||||||
所属機関 | ||||||
東京医科歯科大学院医歯学研究科 | ||||||
所属機関 | ||||||
Nihon University, College of Humanities and Siences | ||||||
所属機関 | ||||||
Bunkyo University, Faculty of Human Science | ||||||
所属機関 | ||||||
Tokyo Medical and Dental University, Graduate School of Medical and Dental Sciences | ||||||
内容記述 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Kamada, Usui, & Yoshino (2009) showed that repeated exposure increased preferences for everyday products (e.g. scissors) but not for decorative items (such as bouquets), which were more likely to evoke aesthetic emotions. However, only one kind od decorative item was examined in that experiment, and participants' incorrect suppositions about the purpose of the experiment might have distorted the results. The current study examined several products evoking different aesthetic emotions. In experiment 1 (N = 53), a filler task was administered to prevent participants from suppposing the purpose of the experiment. They were requred to detect filler stimuli among the products. The result showed that the mere exposure effect was not evident with any of the products unexpectedly. The filler task might have caused selective attention for the filler stimuli and to led the participants to inhibit attention to the target products. The filler task was removed in experiment 2 (N = 59), and the mere exposure effect was observed with all items. In order words, the mere exposure effect was evident with decorative items that produced an aesthetic impression. The influence of selective attention and causes of inconsistency in the appearance of the mere exposure effect are discussed in relation to decorative items that evoke aesthetic emotions. 鎌田・臼井・吉野 (2009)は、美的印象や感情が喚起されやすい商品には単純接触効果が認められない可能性を示唆したが、実験で検討された商品が花束の1種類であること、また、実験目的に関する実験参加者の誤った憶測が結果の歪みをもたらした可能性があることなどの問題点も報告している。そこで、本研究では、美的印象および感情評価の異なる商品を用いた検討を行った。研究1では、商品以外の写真を検出するフィラー課題を採用し、実験目的への憶測を防止した手続きを用いたところ、予想に反して、どの商品にも単純接触効果が認められなかった (N=53)。その理由として、課題によってフィラー刺激への選択的注意が生じる一方で、商品写真はディストラクターと捉えられて、注意が抑制されてしまうために、単純接触効果が消失した可能性が考えられた。研究2では、フィラー課題を行わない方法によって検討を行った(N=59)。その結果、すべての項目において単純接触効果が認められた。つまり、美的印象や感情が喚起されやすいとされる商品にも単純接触効果が認められたことになる。単純接触効果に選択的注意が与える影響と、美的印象や感情が喚起されやすい商品における効果出現の不安定さの原因が考察された。 |
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書誌情報 |
人間科学研究 en : Bulletin of Human Science 巻 33, p. 233-244, 発行日 2012-03-01 |
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ISSN | ||||||
収録物識別子 | 03882152 | |||||
著者版フラグ | ||||||
出版タイプ | VoR | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKK0001197 | ||||||
作成日 | ||||||
日付 | 2012-04-10 |