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First, 124 subjects were asked about \"Pocari Sweat image and associated likes and dislikes.\" Next, after Pocari Sweat commercial was projected twice, consumer perception and attitude toward the advertisement were evaluated on a 7-point scale. The differences in the average value of consumer perception were tested between the group whose brand image was already transformed into the desired brand image and the group whose image had not yet transformed. 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CM で訴求しているブランドイメージと消費者のブランド 既有イメージの一致度が広告効果に及ぼす影響
https://bunkyo.repo.nii.ac.jp/records/7849
https://bunkyo.repo.nii.ac.jp/records/7849e3899bbb-1047-474e-a01e-ba14b77b6ff7
名前 / ファイル | ライセンス | アクション |
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BKSF240011 (1.3 MB)
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Item type | その他 / Others(1) | |||||
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公開日 | 2021-11-18 | |||||
著者 |
中村, 凌貴
× 中村, 凌貴× 浅川, 雅美 |
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書誌情報 |
湘南フォーラム : 文教大学湘南総合研究所紀要 en : Shonan forum : journal of the Shonan Research Institute Bunkyo University 巻 24, p. 123-128, 発行日 2020-03-28 |
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ISSN | ||||||
収録物識別子 | 18834752 | |||||
フォーマット | ||||||
内容記述タイプ | Other | |||||
内容記述 | application/pdf | |||||
本文言語 | ||||||
日本語 | ||||||
ID | ||||||
BKSF240011 |