WEKO3
インデックスリンク
アイテム
わが国ビール産業の競争政策と競争戦略
https://bunkyo.repo.nii.ac.jp/records/3073
https://bunkyo.repo.nii.ac.jp/records/30739c391355-13ca-4b5c-9165-b52e490c0e8c
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKS0000041.pdf (862.9 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
|---|---|---|---|---|---|---|---|---|
| 公開日 | 2009-11-18 | |||||||
| タイトル | ||||||||
| タイトル | わが国ビール産業の競争政策と競争戦略 | |||||||
| タイトル | ||||||||
| タイトル | Competition Policy and Competitive Strategy of Japanese Beer Industry | |||||||
| 言語 | ||||||||
| 言語 | jpn | |||||||
| キーワード | ||||||||
| 主題 | oligopoly, market power, competition policy, competitive strategy | |||||||
| 資源タイプ | ||||||||
| 資源タイプ | departmental bulletin paper | |||||||
| タイトル カナ | ||||||||
| その他のタイトル | ワガクニ ビール サンギョウ ノ キョウソウ セイサク ト キョウソウ センリャク | |||||||
| 著者 |
富田, 輝博
× 富田, 輝博
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| 著者 | ||||||||
| 値 | Tomita, Teruhiro | |||||||
| 所属機関 | ||||||||
| 値 | 文教大学情報学部 | |||||||
| 内容記述 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | This paper examines the Japanese beer industry and firms from two aspects. Firstly, I consider competition policy and oligopolistic behaviors of beer industry. Secondly, I consider competitive strategy of beer firms, especially Asahi Breweries as a case study. As the Beer industry is highly oligopolistic and regulated, there are many possibilities of collusive agreements. Evidence of such collusion, was found in administered prices, cartels, and rebates for wholesalers and retailers. The sources of market power are huge expenditures for advertisement and sales promotion. The profit rates of the industry are seemingly not high, 1-6%, but real profit rates modified by liquor tax and above expenditures are very high, 14-31%. I clarified why and how Asahi breweries accomplished the reversion of market share, forcusing on two points: first, its Fresh Management for fresh beer and second, its intensive strategy for single products. | |||||||
| 書誌情報 |
情報研究 en : Information and Communication Studies 巻 31, p. 141-158, 発行日 2004-07-01 |
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| 出版者 | ||||||||
| 出版者 | 文教大学 | |||||||
| ISSN | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 03893367 | |||||||
| 著者版フラグ | ||||||||
| 出版タイプ | VoR | |||||||
| 本文言語 | ||||||||
| 値 | 日本語 | |||||||
| ID | ||||||||
| 値 | BKS0000041 | |||||||
| 作成日 | ||||||||
| 日付 | 2009-11-10 | |||||||
