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  1. 紀要類
  2. 国際学部紀要
  3. 第18巻2号

ベンチャー企業の企業理念

https://bunkyo.repo.nii.ac.jp/records/3572
https://bunkyo.repo.nii.ac.jp/records/3572
06461849-1fd3-4b57-8e12-174317c602a5
名前 / ファイル ライセンス アクション
BKS0000211.pdf BKS0000211.pdf (743.2 kB)
Item type 紀要論文 / Departmental Bulletin Paper(1)
公開日 2009-12-01
タイトル
タイトル ベンチャー企業の企業理念
タイトル
タイトル Corporate Philosophy of Venture Company
言語
言語 jpn
資源タイプ
資源タイプ departmental bulletin paper
タイトル カナ
その他のタイトル ベンチャー キギョウ ノ キギョウ リネン
著者 小林, 謙二

× 小林, 謙二

小林, 謙二

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著者
値 Kobayashi, Kenji
所属機関
値 文教大学国際学部非常勤
内容記述
内容記述タイプ Abstract
内容記述 As Japan entered the 21st century, it was said that it was an uncertain new age, with the country having experienced a long-term recession after the burst of the economic bubble and needing to face the new age of globalization. The changes in the environment that surrounded enterprises were intense, and in particular, the wave of corporate rationalization measures was carried out under the name of "restructuring," and they were applied throughout corporate Japan as a means of reviving unsuccessful enterprises. Thus, in such an age of change in the corporate environment, it became strategically necessary to establish a distinct corporate philosophy (or corporate principles). At the same time, market listing became possible on exchanges such as JASDAQ and Mothers, and companies were caught up in the effects of government deregulation policies-resulting in an economic surge and new market opportunities for venture capital. But in the fast - paced growth environment, some of the new venture companies did not measure up to the initial listing requirements. There are many examples of "window-dressing" events that have occurred in financial accounting statements, notably those of Livedoor Co., Ltd. Other debacles include the mass food poisoning case of Snow Brand Milk Products Co., Ltd., famous for its "Snow" brand products, the concealment and subsequent recall of truck tires produced by Mitsubishi Motors, and other cases, one involving a venture company recently. Today, the question to be posed is: "What exactly is the value of the enterprise"? And what is the meaning of "Corporate philosophy (or corporate principles)" when such events occur right before one's eyes? This paper will try to establish the parameters - the definition - of a venture company in various ways and to add a corporate aspect with respect to past requirements for a venture firm. Specific concepts and concrete examples are given concerning the establishment of a corporate philosophy (or corporate principles). In addition, this paper describes the efficacy of corporate philosophy and describes the importance of corporate principles from the viewpoint of Maslow's motivation in the "five desire stages." How to effectively construct a corporate philosophy is described, along with the measures necessary to establish a dynamic corporate philosophy for new venture companies.
書誌情報 文教大学国際学部紀要
en : Journal of the Faculty of International Studies Bunkyo University

巻 18, 号 2, p. 23-38, 発行日 2008-01-01
出版者
出版者 文教大学
ISSN
収録物識別子タイプ ISSN
収録物識別子 09173072
著者版フラグ
出版タイプ VoR
本文言語
値 日本語
ID
値 BKS0000211
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