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インデックスリンク
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顕示的消費の所説と仏教
https://bunkyo.repo.nii.ac.jp/records/3945
https://bunkyo.repo.nii.ac.jp/records/3945c1bef434-1f81-4aaf-90d5-f7549163ed24
名前 / ファイル | ライセンス | アクション |
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
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公開日 | 2012-09-25 | |||||||
タイトル | ||||||||
タイトル | 顕示的消費の所説と仏教 | |||||||
タイトル | ||||||||
タイトル | Theories of Conspicuous Consumption and Buddhism | |||||||
言語 | ||||||||
言語 | jpn | |||||||
資源タイプ | ||||||||
資源タイプ | departmental bulletin paper | |||||||
タイトル カナ | ||||||||
その他のタイトル | ケンジテキ ショウヒ ノ ショセツ ト ブッキョウ ケンキュウ ロンブン | |||||||
著者 |
横川, 潤
× 横川, 潤
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著者 | ||||||||
値 | Yokokawa, Jun | |||||||
所属機関 | ||||||||
値 | 文教大学国際学部 | |||||||
内容記述 | ||||||||
内容記述タイプ | Abstract | |||||||
内容記述 | Aiming to gain the comprehension of consumer needs, clarify the meaning of Conspicuous Consumption and its needs, the chronological research of them have been attempted. That is, understandings and ethic views of Conspicuous Consumption by Mandeville, Smith, Rae,Pigou, Veblen, Galbraith, and Baudrillard are introduced and examined. Basically, Conspicuous Consumption has been considered to be sin from the view point of Christianity. However some see it as necessity from the view point of economic development. Along with the development of economics, the character of Conspicuous Consumption has been changed. According to Baudrillard, the meaning of consumption has been modified to communication, which includes Conspicuous Consumption, from economical and rational exchange. Views of Baudrillard are seemed to fit today’s complicated “Society of Consumption”, and conclude the discussion concerning to Conspicuous Consumption. After gaining the understanding of the progress of Conspicuous Consumption theories, the application of Buddhism has been attempted. As Conspicuous Consumption is based upon the human needs, Buddhism, which focuses on needs themselves, should be expected to rely upon. According to Buddhism, Conspicuous Consumption is based on anger along with greed, not with needs. Buddhism does not see needs as wrong, but sees greed and anger as sin. According to Buddhism, to understand the psychological mechanism of greed and anger should be the solutionfor both of them. And Buddhism suggests that people should avoid from greed and anger and limit their needs for goods and services. Through the comparison research of Conspicuous Consumption, the feasibility of Buddhism to apply to it has been tested. Buddhism approach may sound odd but should be considered seriously to apply to economics, management, and marketing. Max Weber thought Buddhism as highly organized one and Schumacher insisted on the importance to build Buddhism Economics. Under the circumstances that western civilization has faced the critical point, the practical value of Buddhism should be highlighted more and more by Asian - especially Japanese - researchers. |
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書誌情報 |
文教大学国際学部紀要 en : Journal of the Faculty of International Studies 巻 23, 号 1, p. 55-71, 発行日 2012-07-01 |
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出版者 | ||||||||
出版者 | 文教大学 | |||||||
ISSN | ||||||||
収録物識別子タイプ | ISSN | |||||||
収録物識別子 | 09173072 | |||||||
著者版フラグ | ||||||||
出版タイプ | VoR | |||||||
本文言語 | ||||||||
値 | 日本語 | |||||||
ID | ||||||||
値 | BKSK230105 | |||||||
作成日 | ||||||||
日付 | 2012-09-25 |