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Advertising Effectiveness in an Area with Restricted Food Distribution: A Case Study of Aogashima Island
https://doi.org/10.15034/00007758
https://doi.org/10.15034/00007758b4926016-5d77-4576-89d1-9c4e416c72cf
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKSS100005 (252.9 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
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| 公開日 | 2021-10-22 | |||||||
| タイトル | ||||||||
| タイトル | Advertising Effectiveness in an Area with Restricted Food Distribution: A Case Study of Aogashima Island | |||||||
| 言語 | ||||||||
| 言語 | eng | |||||||
| 資源タイプ | ||||||||
| 資源タイプ | departmental bulletin paper | |||||||
| ID登録 | ||||||||
| DOI | 10.15034/00007758 | |||||||
| DOIタイプ | JaLC | |||||||
| 著者 |
Asakawa, Masami
× Asakawa, Masami
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| 所属機関 | ||||||||
| 値 | 文教大学健康栄養学部 | |||||||
| 内容記述 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | This study considers the influence of TV commercials of food products on the purchase intention of inhabitants who live in an environment where the products are not easily available, even though information about them is transmitted. From the interviews and questionnaire surveys of inhabitants of Aogashima Island conducted from 2011 to 2012, it was surmised that the influence of commercials of food products on purchase intention of the inhabitants can be categorized into three types depending on the prospective supply of the products. | |||||||
| 書誌情報 |
SHONAN JOURNAL : The International Journal of the Shonan Research Institute Bunkyo University 巻 10, p. 17-25, 発行日 2019-03-01 |
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| 出版者 | ||||||||
| 出版者 | Shonan Research Institute Bunkyo University | |||||||
| ISSN | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 21850178 | |||||||
| 著者版フラグ | ||||||||
| 出版タイプ | VoR | |||||||
| 本文言語 | ||||||||
| 値 | 英語 | |||||||
| ID | ||||||||
| 値 | BKSS100005 | |||||||
