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圧縮表現の力学 : 新聞三行広告の計量的分析
https://bunkyo.repo.nii.ac.jp/records/869
https://bunkyo.repo.nii.ac.jp/records/8690cdcc517-cbf0-48fc-abfc-2f3fefc2b4ec
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKK0001055.pdf (894.6 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2011-06-24 | |||||||||||||
| タイトル | ||||||||||||||
| タイトル | 圧縮表現の力学 : 新聞三行広告の計量的分析 | |||||||||||||
| タイトル | ||||||||||||||
| タイトル | The Dynamics of Compressed Expression : A Quantitative Analysis of Classified Advertising in Newspapers | |||||||||||||
| 言語 | ||||||||||||||
| 言語 | jpn | |||||||||||||
| 資源タイプ | ||||||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||||
| タイトル カナ | ||||||||||||||
| その他のタイトル | アッシュク ヒョウゲン ノ リキガク シンブン サンギョウ コウコク ノ ケイリョウテキ ブンセキ | |||||||||||||
| 著者 |
岡野, 雅雄
× 岡野, 雅雄
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| 著者 | ||||||||||||||
| 値 | Okano, Masao | |||||||||||||
| 所属機関 | ||||||||||||||
| 値 | 文教大学情報学部 | |||||||||||||
| 内容記述 | ||||||||||||||
| 内容記述タイプ | Abstract | |||||||||||||
| 内容記述 | The purpose of this study was to investigate the compressed nature of classified advertising where competition between the contents, i.e. "what is said, and what is reduced" is severe in extreme special limitation. To this end, about a thousand cases of advertising in Japanese national newspapers were coded and analyzed quantitatively. As a result, comparison of reference rate and cluster analysis of similarity of occurrence showed that contents of advertising could be grouped as follows: (a) "type of employment", "sex" and "age" group, (b) "qualification", "educational background" and "welfare program" group, (c) "payment form" and "pay level" group. Further multivariate analysis about the presentation of information about sex revealed that the main factors determining the use of body text were "newspaper brand" and "type of occupation", and as to the use of headline, "type of occupation" and "educational background". | |||||||||||||
| 書誌情報 |
言語と文化 en : Language and Culture 巻 11, p. 18-35, 発行日 1999-03-01 |
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| 出版者 | ||||||||||||||
| 出版者 | 文教大学言語文化研究所 | |||||||||||||
| ISSN | ||||||||||||||
| 収録物識別子タイプ | ISSN | |||||||||||||
| 収録物識別子 | 09147977 | |||||||||||||
| 著者版フラグ | ||||||||||||||
| 出版タイプ | VoR | |||||||||||||
| 本文言語 | ||||||||||||||
| 値 | 日本語 | |||||||||||||
| ID | ||||||||||||||
| 値 | BKK0001055 | |||||||||||||
| 作成日 | ||||||||||||||
| 日付 | 2011-06-24 | |||||||||||||
