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CATVによる地域番組の加入効果
https://bunkyo.repo.nii.ac.jp/records/3128
https://bunkyo.repo.nii.ac.jp/records/3128de419828-4cd0-493e-9b54-33d94eca9f87
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKS0000069.pdf (448.5 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2010-02-04 | |||||||||
| タイトル | ||||||||||
| タイトル | CATVによる地域番組の加入効果 | |||||||||
| タイトル | ||||||||||
| タイトル | The Effect of Local Program Production on CATV Subscriptions | |||||||||
| 言語 | ||||||||||
| 言語 | jpn | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| タイトル カナ | ||||||||||
| その他のタイトル | CATV ニ ヨル チイキ バングミ ノ カニュウ コウカ | |||||||||
| 著者 |
八ッ橋, 武明
× 八ッ橋, 武明
× 友安, 弘
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| 著者 | ||||||||||
| 値 | Yatsuhashi, Takeaki | |||||||||
| 著者 | ||||||||||
| 値 | Tomoyasu, Hiroshi | |||||||||
| 所属機関 | ||||||||||
| 値 | 文教大学情報学部 | |||||||||
| 所属機関 | ||||||||||
| 値 | 文教大学情報学部 | |||||||||
| 内容記述 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | As digitalization becomes widespread, competition between CATV companies and telecommunications service operators, such as Internet service providers, is growing. In this competitive environment, CATV companies may soon be forced to stop local program production. However, if local programming has a positive effect on CATV subscriptions, it may prove advantageous in this competitive environment. In this study, a CATV company active in local program production in Japan, was chosen for investigation. The topic of the study was whether local program production has a positive effect on subscriptions. In the area studied, CATV local programs facilitate local communication, have acquired popularity, and as a result, attract subscriptions to CATV. The positive effect on subscriptions is estimated to be the same as come from other special features of CATV. Finally, criteria for raising the accuracy of estimation of effects on subscriptions is discussed. | |||||||||
| 書誌情報 |
情報研究 en : Information and Communication Studies 巻 33, p. 413-426, 発行日 2005-07-01 |
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| 出版者 | ||||||||||
| 出版者 | 文教大学 | |||||||||
| ISSN | ||||||||||
| 収録物識別子タイプ | ISSN | |||||||||
| 収録物識別子 | 03893367 | |||||||||
| 著者版フラグ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 本文言語 | ||||||||||
| 値 | 日本語 | |||||||||
| ID | ||||||||||
| 値 | BKS0000069 | |||||||||
