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多チャンネル状況下の放送の「多様性」と質的評価 : 地上波放送、ＢＳ、ＣＳ放送の内容分析調査と映像評価尺度を用いた考察
https://bunkyo.repo.nii.ac.jp/records/3539
https://bunkyo.repo.nii.ac.jp/records/353918ec84cf-84b4-4ffd-b548-208504e4d491
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKSJ510002.pdf (773.1 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
|---|---|---|---|---|---|---|---|---|
| 公開日 | 2014-08-08 | |||||||
| タイトル | ||||||||
| タイトル | 多チャンネル状況下の放送の「多様性」と質的評価 : 地上波放送、ＢＳ、ＣＳ放送の内容分析調査と映像評価尺度を用いた考察 | |||||||
| タイトル | ||||||||
| タイトル | Evaluation of Television Content in the Multichannel Age | |||||||
| 言語 | ||||||||
| 言語 | jpn | |||||||
| 資源タイプ | ||||||||
| 資源タイプ | departmental bulletin paper | |||||||
| タイトル カナ | ||||||||
| その他のタイトル | タチャンネル ジョウキョウカ ノ ホウソウ ノ タヨウセイ ト シツテキ ヒョウカ チジョウハ ホウソウ ＢＳ ＣＳ ホウソウ ノ ナイヨウ ブンセキ チョウサ トエイゾウ ヒョウカ シャクド オ モチイタ コウサツ | |||||||
| 著者 |
日吉, 昭彦
× 日吉, 昭彦
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| 著者 | ||||||||
| 値 | Hiyoshi, Akihiko | |||||||
| 所属機関 | ||||||||
| 値 | 文教大学情報学部 | |||||||
| 内容記述 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | In the preceding bulletins, we reported the results of quantitative analysis which examined “diversity” in Japanese broadcasting (Hiyoshi & Oto 2013, Hiyoshi 2014). Content analysis was conducted on the samples which were collected from 70 television channels in broadcasting of terrestrial and satellite, communication satellite, in December 2011, and 2,016 samples of program moments were andomly chosen. In this paper, we’ll report the data on qualitative evaluation of television’s representation. All the program moments collected by content analysis were evaluated by 4 coders, using original 17 rating scales which were designed to evaluate television content. These scales include viewer’s interest, viewing intention, popularity, attractiveness of characters, richness of production cost, and so on. First, we revealed the difference of a trend in evaluation between broadcasters. Content of terrestrial broadcasting was more likely to be evaluated favorably. Secondly, the data examined with 17 rating scales was analyzed by covariance structure analysis, and results structural equation modeling showed some effective factors for viewing intention. Thirdly, we analyzed the difference of evaluation by using coding data as independent variables, and also analyzed effective factors for evaluation by multiple regression analysis. Although the results showed the statistic difference in some coding categories, the factors were not clear. |
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| 書誌情報 |
情報研究 en : Information and Communication Studies 巻 51, p. 1-27, 発行日 2014-07-01 |
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| 出版者 | ||||||||
| 出版者 | 文教大学 | |||||||
| ISSN | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 03893367 | |||||||
| 著者版フラグ | ||||||||
| 出版タイプ | VoR | |||||||
| 本文言語 | ||||||||
| 値 | 日本語 | |||||||
| ID | ||||||||
| 値 | BKSJ510002 | |||||||
