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A causal model to evaluate the influence of consumer's perceptions of online shopping on their shopping behavior
https://bunkyo.repo.nii.ac.jp/records/4045
https://bunkyo.repo.nii.ac.jp/records/404512437005-e435-49f3-a825-4f41e7e9ad3c
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKS0000126.pdf (665.7 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||
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| 公開日 | 2010-01-25 | |||||||||
| タイトル | ||||||||||
| タイトル | A causal model to evaluate the influence of consumer's perceptions of online shopping on their shopping behavior | |||||||||
| 言語 | ||||||||||
| 言語 | eng | |||||||||
| 資源タイプ | ||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||
| 著者 |
Asakawa, Masami
× Asakawa, Masami
× Okano, Masao
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| 所属機関 | ||||||||||
| 値 | 文教大学女子短期大学部 | |||||||||
| 所属機関 | ||||||||||
| 値 | 文教大学情報学部 | |||||||||
| 内容記述 | ||||||||||
| 内容記述タイプ | Abstract | |||||||||
| 内容記述 | This study examined the factors influencing consumers' perception of online shopping and developed a causal model that explains how this perception affects their online-shopping behavior. We administered a questionnaire survey to 297 college students. By utilizing the answers to 13 questions pertaining to consumer perceptions, we conducted a factor analysis that identified the following three factors: "convenience", "anxiety regarding security" and "poor navigation". On the basis of this result, a causal model was developed, and its validity was investigated by using a covariance structure analysis. It was found that while the "security" factor negatively influences online-shopping behavior, the "convenience" factor positively influences it. | |||||||||
| 書誌情報 |
情報研究 en : Information and Communication Studies 巻 40, p. 19-27, 発行日 2009-01-01 |
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| 出版者 | ||||||||||
| 出版者 | 文教大学 | |||||||||
| ISSN | ||||||||||
| 収録物識別子タイプ | ISSN | |||||||||
| 収録物識別子 | 03893367 | |||||||||
| 著者版フラグ | ||||||||||
| 出版タイプ | VoR | |||||||||
| 本文言語 | ||||||||||
| 値 | 英語 | |||||||||
| ID | ||||||||||
| 値 | BKS0000126 | |||||||||
| 作成日 | ||||||||||
| 日付 | 2010-01-25 | |||||||||
