WEKO3
インデックスリンク
アイテム
外食産業のリーダー企業と戦略定石の論考
https://bunkyo.repo.nii.ac.jp/records/6775
https://bunkyo.repo.nii.ac.jp/records/677557daedf5-1723-43fe-8290-a46db863ae54
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKSK270109 (669.3 kB)
|
|
| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
|---|---|---|---|---|---|---|---|---|
| 公開日 | 2018-03-30 | |||||||
| タイトル | ||||||||
| タイトル | 外食産業のリーダー企業と戦略定石の論考 | |||||||
| タイトル | ||||||||
| タイトル | Consideration of Leader Companies in Foodservice Industry and Standard Strategy | |||||||
| 言語 | ||||||||
| 言語 | jpn | |||||||
| 資源タイプ | ||||||||
| 資源タイプ | departmental bulletin paper | |||||||
| 著者 |
横川, 潤
× 横川, 潤
|
|||||||
| 著者 | ||||||||
| 値 | Yokokawa, Jun | |||||||
| 所属機関 | ||||||||
| 値 | 文教大学国際学部 | |||||||
| 内容記述 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | Regarding to leader companies in foodservice industry, relationships between their activities and standard strategy are discussed. The main reason of the decline of sales and popularity of foodservice in Japan should be due to the failure of leader companies to follow standard strategy. Examples of McDonald, Skylark Group, Sukiya, and Yoshinoya are shown and discussed in terms of standard strategy mainly from the view point of Marketing. First, the major failure of McDonald is considered to be the absence of portfolio management. The same thing should be discussed for Skylark Group that have been dramatically shifted its emphasis from Skylark to Gusto. As a result, McDonald can nothing to do with the huge trouble it faces and Skylark group has given large market to emerging company Sushiro. However, leader companies still have great advantage to new comers such as Taco Bell in terms of history and popularity. And from the viewpoint of marketing mix, McDonald has overwhelming power to Mos burger. Then for the desirable future strategy, the topic of authority is discussed. As authority is almost same as brand, leader companies should keep or avoid to do damage it. Next, the competition between Sukiya and Yoshinoya is described. The price oriented competition should be non fruitful or even harmful. Because leader companies should have responsibility in maintaining good image of their industry and avoid price competition therefore. At last, the topic of reduced tax rate is discussed. For the merit of their industry, leader companies should consider the matter seriously and take immediate action. Again, every leader company should keep standard strategy for its survival and prosperity. If they fail to do it, they never hire promising and talented young person. This should be definitely the fatal problem for the industry. |
|||||||
| 書誌情報 |
文教大学国際学部紀要 en : Journal of the Faculty of International Studies Bunkyo University 巻 27, 号 1, p. 125-144, 発行日 2016-07-31 |
|||||||
| 出版者 | ||||||||
| 出版者 | 文教大学 | |||||||
| ISSN | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 09173072 | |||||||
| 著者版フラグ | ||||||||
| 出版タイプ | VoR | |||||||
| 本文言語 | ||||||||
| 値 | 日本語 | |||||||
| ID | ||||||||
| 値 | BKSK270109 | |||||||
