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ブランドが企業業績に与える影響の業種間での差異についての実証研究
https://bunkyo.repo.nii.ac.jp/records/7446
https://bunkyo.repo.nii.ac.jp/records/7446f79be02d-fb9f-4961-a73a-31860fe69e4e
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKSF210005 (1.2 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||
|---|---|---|---|---|---|---|---|---|
| 公開日 | 2019-04-12 | |||||||
| タイトル | ||||||||
| タイトル | ブランドが企業業績に与える影響の業種間での差異についての実証研究 | |||||||
| タイトル | ||||||||
| タイトル | Empirical Study on Difference by Industries in Brand Effects on Firms’ Performance | |||||||
| 言語 | ||||||||
| 言語 | jpn | |||||||
| 資源タイプ | ||||||||
| 資源タイプ | departmental bulletin paper | |||||||
| 著者 |
福田, 正彦
× 福田, 正彦
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| 著者 | ||||||||
| 値 | Fukuda, Masahiko | |||||||
| 所属機関 | ||||||||
| 値 | 文教大学情報学部非常勤 | |||||||
| 内容記述 | ||||||||
| 内容記述タイプ | Abstract | |||||||
| 内容記述 | The purpose of this study is to make clear that there is difference in brand effects on firms’ performance by industries. As index for brand strength, I select “there is unique attractiveness in brand” ratio from a survey about Japanese brands “Brand Japan”. As firms’ performance, return on sales and return on assets are used. I analyzed the brand strength and firms’ performance by structural equation modeling. Two kinds of analysis were made; one is to compare the standardized regression coefficient between a group of alcoholic drink, and soft drink which have large brand role in purchase and the other industries. The result is that the former industry has bigger brand effects on firms’ performance. The other is to compare 11 industries which have more than 60 samples. The result is non-manufacturing industries such as retail, wholesale, and service have larger brand effects than manufacturing industries. | |||||||
| 書誌情報 |
湘南フォーラム : 文教大学湘南総合研究所紀要 en : Shonan forum : journal of the Shonan Research Institute Bunkyo University 巻 21, p. 43-55, 発行日 2017-03-19 |
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| 出版者 | ||||||||
| 出版者 | 文教大学湘南総合研究所 | |||||||
| ISSN | ||||||||
| 収録物識別子タイプ | ISSN | |||||||
| 収録物識別子 | 18834752 | |||||||
| 著者版フラグ | ||||||||
| 出版タイプ | VoR | |||||||
| 本文言語 | ||||||||
| 値 | 日本語 | |||||||
| ID | ||||||||
| 値 | BKSF210005 | |||||||
