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時代の気分とCM 表現に関する考察～ケーススタディとしてのトヨタ『プリウス』のCM ～
https://bunkyo.repo.nii.ac.jp/records/7341
https://bunkyo.repo.nii.ac.jp/records/7341aa46162f-330c-445a-8b44-67df46e13be8
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
BKSJ600002 (1.7 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2019-02-28 | |||||
| タイトル | ||||||
| タイトル | 時代の気分とCM 表現に関する考察～ケーススタディとしてのトヨタ『プリウス』のCM ～ | |||||
| タイトル | ||||||
| タイトル | Sentiment of Time vs. Expressions in the Commercial Relationship between the Expression in the Advertisement and Sentiment of the Period | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
井徳, 正吾
× 井徳, 正吾 |
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| 著者 | ||||||
| 値 | Itoku, Shogo | |||||
| 所属機関 | ||||||
| 値 | 文教大学情報学部 | |||||
| 内容記述 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Commercials can be seen as being a mirror into a particular time in human history. There are several ways to represent a particular period in history in a commercial such as by the fashion, the make-up and hair, the words in the script (i.e. the actors and narrator), the music, the art design and background, the ad copy, the graphics (i.e. the font) as well as the expressions used, the camera movement and direction, and the general tone and manner of the spot. In this case study, I will focus on the narration of the commercial and how those words compare to the actual vocabulary and expressions used during the period portrayed in the commercial as seen in newspapers of that time in the past. Toyota Prius’ commercial were used as a sample commercial for this study. | |||||
| 書誌情報 |
情報研究 en : Information and communication studies 巻 60, p. 1-15, 発行日 2019-01-31 |
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| 出版者 | ||||||
| 出版者 | 文教大学 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 03893367 | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
| 本文言語 | ||||||
| 値 | 日本語 | |||||
| ID | ||||||
| 値 | BKSJ600002 | |||||
